B2B Marketing Manager, Content & Social

Block; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Square is seeking a B2B Marketing Manager, Social Content to build our always-on content engine for our B2B audience. You will shape how Square communicates stories across social-first formats, thought leadership, customer storytelling, product narratives, partner moments, and industry topics.

You will collaborate with Brand, Partner Marketing, Creative, Communications, Sales, and Social to translate customer insights and industry conversations into clear content concepts, briefs, series, and

Qualifications

• 6+ years of experience developing B2B content and campaigns.
• Proven ability to create social-first content for professional audiences.
• Experience using AI to accelerate content workflows.

Responsibilities

• Build and manage an always-on B2B content calendar across themes and campaigns.
• Develop social-first formats and content franchises for visibility.
• Translate priorities into clear content concepts, briefs, and series.
• Track performance and refine topics based on insights.
• Collaborate with Brand, Creative, Sales, and Comms teams.

Skills

B2B content

Social content

Integrated campaigns

Thought leadership

Content calendars

AI tools

AI judgment

Job description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.

So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

The Role

Square is looking for a B2B Marketing Manager, Social Content to help build our always-on content engine for our B2B audience.

This role sits on the Integrated Marketing team and will focus on content programs that increase Square's visibility and relevance across priority industries, verticals, and category conversations. You'll help shape how Square tells its stories across social-first formats, thought leadership, customer storytelling, product narratives, partner moments, and industry content.

You'll work closely with Brand, Partner Marketing, Creative, Communications, Sales, Social, and other cross-functional teams to develop content that supports Square's B2B marketing priorities. This role is a good fit for someone who can take inputs from customers, sales, product marketing, and industry conversations and turn them into clear content concepts, formats, and campaigns.

You Will

• Build and manage an always-on B2B content calendar across priority themes, verticals, campaigns, and moments.
• Develop social-first content formats and original content franchises that make Square more visible and relevant in key categories.
• Create content programs that bring Square's industry POV, customer stories, partner stories, product narratives, and market insights to life.
• Identify opportunities to tell stronger stories across priority verticals, including restaurants, retail, services, and other key business categories.
• Develop thought leadership content that helps Square participate in timely industry and business conversations.
• Support customer storytelling and case study efforts by shaping strong story angles and adapting them into social-first formats.
• Translate business priorities into clear content concepts, briefs, series, and distribution plans.
• Use AI tools and workflows to support content development, including research, ideation, content mapping, repurposing, versioning, briefing, and production planning.
• Build repeatable AI-assisted workflows that help the team move from insight to content more efficiently while maintaining accuracy, brand quality, and human judgment.
• Partner with Partner Marketing, Sales, Comms, Creative, Brand, and Social to identify moments, shape narratives, and produce content.
• Manage content production workflows from concept through launch, including briefs, timelines, stakeholder inputs, approvals, and delivery.
• Work with internal creative teams, external partners, freelancers, or agencies to produce high-quality content efficiently.
• Track performance across content and social channels, and use insights to refine topics, formats, messaging, and distribution over time.

You Have

• 6+ years of experience developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs.
• A strong understanding of social-first content, especially for LinkedIn and other platforms where business audiences spend time.
• Experience turning complex business topics into clear, compelling content for professional audiences.
• Strong instincts for content formats, storytelling, hooks, pacing, and audience relevance.
• Experience building or managing content calendars, campaigns, series, or always-on programming.
• Experience using AI tools to improve content workflows, speed up content development, or scale content across formats and channels.
• Strong judgment around where AI can add leverage and where human strategy, creativity, taste, and review a