B2B Content & Sales Enablement Lead

Whisker Labs; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

Ting Labs is seeking a strategic B2B Marketing Content and Sales Enablement Manager to lead development of content and sales tools for partnerships. You’ll own case studies, white papers, presentations, and partner collateral that educate prospects and shorten the sales cycle.

Reporting to Partnership Marketing, you’ll work with Sales, Marketing, Creative, and Exec leadership to ensure materials are current and impactful. A strong writer and project manager is essential.

Qualifications

• 5+ years of experience in B2B content marketing, sales enablement, or content strategy.
• Exceptional writing, editing, and storytelling skills across multiple content formats.
• Experience developing sales enablement materials that support complex B2B sales cycles.
• Ability to translate technical concepts into clear messaging for business audiences.
• Experience working cross-functionally with sales, marketing, creative, and executive stakeholders.

Responsibilities

• Own the development and execution of B2B content that supports awareness, partner engagement, and sales opportunities.
• Create and maintain a library of high-quality sales and marketing assets including white papers, one-pagers, website content, executive presentations, and thought leadership articles.
• Drive Ting Labs’ LinkedIn strategy with the social media team to build B2B awareness and showcase expertise.
• Transform technical concepts and customer success stories into compelling, audience-focused content.
• Ensure content remains current, accurate, and aligned with evolving business priorities.
• Develop content and tools that help sales communicate value and move opportunities through the sales process.

Skills

B2B content marketing

Sales enablement

Exceptional writing

Cross-functional collaboration

Organizational skills

Tools

MS Word/PowerPoint/Excel

CMS

CRM platforms

Job description

Ting Labs is seeking a strategic B2B Marketing Content and Sales Enablement Manager to lead development of content and sales tools for partnerships. You’ll own case studies, white papers, presentations, and partner collateral that educate prospects and shorten the sales cycle.

Reporting to Partnership Marketing, you’ll work with Sales, Marketing, Creative, and Exec leadership to ensure materials are current and impactful. A strong writer and project manager is essential.