B2B Marketing Content and Sales Enablement Manager

Whisker Labs, Inc.; Northern (KY); Hybrid; USD 80,000 - 100,000; Full time

Job summary

Ting Labs in the United States is seeking a strategic B2B Marketing Content & Sales Enablement Manager to lead the development of high-impact content and sales tools that accelerate revenue growth across Ting Labs' partnerships.

You will own case studies, white papers, presentations, and partner collateral, collaborate with Sales, Marketing, and executives, and translate complex electrical-fire prevention concepts into clear messages while managing multiple priorities.

Qualifications

• 5+ years in B2B content marketing or content strategy.
• Experience creating sales enablement materials for complex B2B sales.
• Excellent writing, editing, and storytelling for multiple formats.

Responsibilities

• Own development and execution of B2B content supporting awareness and sales opportunities.
• Build and maintain a library of sales and marketing assets.
• Collaborate with Sales, Marketing, and executives to align content with priorities.
• Transform technical concepts into clear, audience-focused content.
• Monitor content performance and enablement effectiveness.
• Develop repeatable content creation processes and editorial calendars.
• Support partner events with polished materials.

Skills

B2B content marketing

Exceptional writing & storytelling

Sales enablement content

MS Word, PowerPoint, Excel

Project management

Cross-functional collaboration

Content library management

Strategic storytelling

Tools

CMS

CRM systems

Sales enablement platforms

Job description

B2B Marketing Content and Sales Enablement Manager

About Ting Labs

We’re on a mission to save lives and property, leading the next wave in smart home technology and fire prevention with Ting. This intelligent sensor and concierge service monitors a home’s electrical network to detect electrical hazards that often lead to the most devastating and catastrophic fires. While on the job preventing fires inside a home, Ting also helps monitor the electrical grid, contributing to increased community fire safety and reduced environmental impact that comes with fire reduction. We’re steadfastly addressing the long-underserved realm of electrical fire prevention with leading-edge technology and embarking on the next stage of our growth. Visit tingfire.com for more information.

About the Role

We are seeking a strategic, detail-oriented B2B Marketing Content & Sales Enablement Manager to lead the development of high-impact content and sales tools that accelerate revenue growth across Ting Labs' business partnerships.

This role is responsible for creating compelling content, maintaining sales enablement resources, and supporting the commercial organization with materials that educate prospects, strengthen partner relationships, and shorten the sales cycle. You'll own the development of case studies, presentations, white papers, partner collateral, website content, and other customer-facing assets that help communicate our value proposition across every stage of the buyer journey.

Reporting to the Director of Partnership Marketing, you'll partner closely with Sales, Marketing, Creative, Operations, and executive leadership to ensure the organization has the content, tools, and programs needed to support business growth.

This role requires an exceptional writer, organized project manager, and strategic storyteller who can translate complex concepts into clear, compelling content while managing multiple priorities across a fast-moving marketing organization.

What You'll Do

• Own the development and execution of B2B content that supports awareness, partner engagement, and sales opportunities.
• Create and maintain a library of high-quality sales and marketing assets including:
• White papers
• One-pagers
• Website content
• Executive presentations
• Thought leadership articles
• Work collaboratively with the social media team to drive Ting Labs’ LinkedIn strategy, developing content that builds B2B awareness, showcases company expertise, and engages key industry audiences.
• Partner with subject matter experts and business leaders to transform technical concepts and customer success stories into compelling, audience-focused content.
• Ensure content remains current, accurate, and aligned with evolving business priorities.
• Develop content and tools that help sales teams communicate value, address customer needs, and move opportunities through the sales process.
• Maintain and organize the sales enablement library, ensuring materials are easy to find, current, and consistently updated.
• Build scalable enablement programs that equip sales teams with the resources they need throughout the buyer journey.
• Support ongoing sales initiatives through presentation development, proposal content, customer-facing materials, and executive communications.

Content Operations & Program Management

• Manage the planning, prioritization, and production of content across multiple business initiatives.
• Coordinate cross-functional reviews, approvals, and project timelines to ensure high-quality deliverables are completed on schedule.
• Develop repeatable processes for content creation, organization, and maintenance that improve efficiency across the marketing and sales teams.
• Maintain editorial calendars and content roadmaps aligned with business priorities.

Events & Partner Support

• Support industry conferences, partner meetings, and customer events through the development of presentations, collateral, signage, promotional materials, and supporting content.
• Collaborate with internal teams to ensure event materials are delivered accurately and on schedule.
• Provide marketing support for strategic partner initiatives and executive engagements.

Reporting & Performance

• Monitor content performance and sales enablement effectiveness through engagement metrics, content utilization, and stakeholder feedback.
• Track content production, library health, and enablement adoption to identify opportunities for continuous improvement.
• Provide regular reporting and recommendations to marketing leadership on content performance and program effectiveness.

Required Skills & Experience

• 5+ years of experience in B2B content marketing, sales enablement, or content strategy. Exceptional writing, editing, and storytelling skills across multiple content formats.
• Experience developing sales enablement materials that support complex B2B sales cycles.
• Strong proficiency in Microsoft Word, PowerPoint, and Excel.
• Experience managing multiple projects with competing priorities and deadlines.
• Ability to translate technical or complex concepts into clear, compelling messaging for business audiences.
• Experience working cross-functionally with sales, marketing, creative, and executive stakeholders.
• Strong organizational skills with experience managing content libraries and documentation.
• Excellent project management and communication skills.

Nice to Have

• Experience supporting insurance, utilities, SaaS, IoT, or technology organizations.
• Experience with content management systems (CMS).
• Familiarity with CRM and sales enablement platforms.
• Experience coordinating webinars, trade shows, or industry events.
• Understanding of SEO, AEO, and GEO best practices for B2B content.
• Experience measuring content effectiveness and sales enablement performance.

What You’ll Bring

• Sales teams have the content and tools they need to communicate value and move opportunities forward.
• Content is organized, current, and easily accessible across the organization.
• Sales enablement programs improve efficiency and help accelerate the sales cycle.
• High-quality customer stories and thought leadership strengthen market credibility.
• Events and partner engagements are supported with polished, on-brand materials.
• Leadership receives clear reporting on content performance and enablement

Why Join Us?

By joining our team, you will have the opportunity to be a part of a groundbreaking technology that is creating a new category while helping to protect families, homes, and communities from the devastating impacts of electrical fires. We are a passionate team, dedicated to revolutionizing fire prevention to make the world a safer place. Our pace and growth trajectory offer exceptional opportunities for professional development, and we offer competitive compensation and comprehensive benefits. If you want to take ownership, shape strategy, and drive meaningful change, you’ll love Ting Labs.

Ting Labs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

The pay range for this role is:

80,000-100,000 USD per year (Remote - United States)