Content Marketing Manager at Upland Software

Feedinkoo: Remote Jobs; United States; On-site; USD 60,000 - 80,000; Full time

Job summary

Upland Software seeks a skilled Content Writer to develop blog posts, white papers, product descriptions, social content and web copy for our B2B lead-gen efforts. You will translate technical features into customer-focused benefits to expand our digital footprint and support push campaigns with SEO-driven content.

The role requires 3–4 years of B2B content experience, a bachelor’s degree, and the ability to meet tight deadlines. A strong portfolio and experience with CMS/CRM tools are preferred.

Qualifications

• Bachelor's degree required.
• 3–4 years of direct B2B digital content development.
• Authorized to work in the United States full-time.

Responsibilities

• Create content marketing campaigns to drive leads and subscribers.
• Use SEO best practices to generate site traffic.
• Edit content for readability and technical conversion.
• Produce emails, social posts, blogs and white papers.
• Collaborate with Sales to generate content ideas.
• Translate product features into customer benefits for positioning.

Skills

Content writing

SEO

Editing

WordPress

B2B writing

CRM systems

Digital marketing

Education

Bachelor's degree

Tools

CRM tools

CMS platforms

Job description

Opportunity Summary

Upland – Right Answers and Panviva are seeking a talented Content Writer for our B2B sales lead generation efforts to create compelling blog posts, white papers, product descriptions, social media content, and web copy. The candidate’s primary responsibility is to help us expand our digital footprint and drive more value through online content and ensure that the company’s “push” campaigns are of the highest standards. We are ideally looking for someone with a proven track record of producing pieces that increase engagement and drive leads. This position requires a high level of creativity, as well as the ability to use data-driven insights to write better material. The successful candidate should also be detail-oriented, committed to meeting tight deadlines, and have diverse experience writing B2B content in various industries such as technology, manufacturing, finance and more. Experience writing for SEO is a plus. Preference will be given to those with a strong writing portfolio, bachelor’s degree and relevant work experience. If you are a smart, hardworking individual who is looking to build your skills and grow with an organization, Upland – InterFAX is the right company for you.

Primary Responsibilities

• Create content marketing campaigns to drive leads and subscribers
• Use SEO best practices to generate traffic to our site
• Edit content created by others with the ability to convert highly technical content into something easy-to-understand and enjoyable to read
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Collaborate with other departments, including the Sales team, to create innovative content ideas
• Solid understanding of product marketing fundamentals, with the ability to translate technical features into customer‑centric benefits and craft content that supports product positioning and market differentiation
• Analyze clients’ and prospects’ feedback, to suggest new marketing and sales plans
• Actively manage and promote our blog, and pitch articles to relevant third‑party platforms
• Generate campaign reports; analyze campaign effectiveness and communicate business results
• Monitor and manage a group mailbox to gather, document and analyze customer feedback
• Other duties as assigned

Requirements

• Bachelor’s degree required
• 3-4 years of experience in direct B2B digital content development strategies
• Must be authorized to work in the United States on a full‑time basis for any employer

Desired Skills

• Bachelor’s degree in English, Journalism or related field
• Able to communicate with both a technical and non‑technical audience
• Experience with CRM systems and/or online content management systems a plus
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• Self‑driven working style and ability to juggle multiple projects at a time
• At least three years of experience writing for a B2B audience
• Experience using WordPress, Weebly, and/or Joomla! preferred

Equal Employment Opportunity

Upland Software is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected status.