B2B Marketing & Product Content Lead (Remote)

SurfacePrep Group; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) Plan

Paid Time Off

Paid Holidays

Life Insurance

Short-Term Disability

Long-Term Disability

Employee Assistance Program

Job summary

SurfacePrep is seeking a Marketing Communications & Product Content Manager to shape our brand voice, product messaging, and customer-facing content. This remote, hands-on role will develop content and campaigns that support lead generation, sales enablement, e-commerce growth, and key business initiatives.

The ideal candidate is a strong writer and storyteller who can translate complex technical concepts into clear, engaging messaging for a fast-paced B2B environment.

Qualifications

• 5–7 years of B2B marketing or marketing communications experience.
• Strong copywriting, editing, storytelling, and interviewing skills.
• Experience developing lead generation and sales enablement content.
• Demonstrated experience creating and executing marketing campaigns.
• Experience partnering with sales teams and subject matter experts.
• Ability to independently manage multiple projects and deadlines.

Responsibilities

• Develop and maintain consistent brand messaging, voice, value propositions, and product positioning across websites, campaigns, social media, collateral, and sales materials.
• Partner with business leaders, sales teams, and subject matter experts to translate complex technical information into clear, customer-focused messaging that communicates product value and differentiators.
• Create compelling website content, blogs, case studies, application stories, customer success stories, and other marketing materials that educate customers and strengthen the brand.
• Develop product and service content that supports lead generation, sales enablement, e-commerce growth, and strategic business initiatives.
• Interview subject matter experts and operational leaders to uncover insights and develop content for digital campaigns, sales tools, supplier programs, and other marketing initiatives.
• Develop and execute integrated marketing campaigns, including campaign strategy, messaging, content, and supporting assets.
• Collaborate with Digital Marketing, Events, Creative, suppliers, and external partners to coordinate campaign execution and ensure consistent messaging across channels.
• Monitor content and campaign engagement to identify opportunities to improve performance, strengthen customer engagement, and support pipeline growth.

Skills

Copywriting

Storytelling

Lead gen content

Campaign execution

Sales collaboration

Project management

Job description

SurfacePrep is seeking a Marketing Communications & Product Content Manager to shape our brand voice, product messaging, and customer-facing content. This remote, hands-on role will develop content and campaigns that support lead generation, sales enablement, e-commerce growth, and key business initiatives.

The ideal candidate is a strong writer and storyteller who can translate complex technical concepts into clear, engaging messaging for a fast-paced B2B environment.