B2B Content Marketing Specialist - AI & SEO Focus

Gomotive; Austin (TX); Hybrid; USD 61,000 - 72,000; Full time

Benefits offered by this job

Health benefits

Dental & vision

401k

Paid time off

Job summary

Motive is seeking a Content Marketing Specialist to produce high-quality blog content, support content programs, and help optimize content operations. This role sits within the Content Marketing team and partners with cross-functional teams to create engaging content that meets standards and pushes creativity.

You will write about customer stories, industry verticals, product features, and SEO-optimized topics, while exploring AI-assisted workflows to scale production and track performance to

Qualifications

• 2+ years of content marketing or editorial experience with a portfolio demonstrating strong research and writing across B2B topics
• Ability to produce clear, well-structured, accurate content on complex or technical subjects
• Solid understanding of SEO and AEO principles is a nice-to-have
• Highly organized and deadline-oriented with multi-project management
• Comfort using data and research tools to inform content decisions and measure performance
• Early adopter mindset and curiosity about AI tools to improve output quality or process efficiency
• Strong collaboration skills across PMM, SEO, campaigns, and other teams
• Familiarity with the physical operations, fleet management, or transportation space is a plus
• LOCATION: Must be in the Austin, Texas areas (2 days a week in the office)

Responsibilities

• Write and publish high-quality blog content focused on customer stories, industry verticals, product features, SEO- or AEO-optimized topics
• Support execution of content across cross-functional programs with partner teams
• Explore AI-assisted workflows to scale content production and identify high-value proof points
• Participate in content planning with research-backed topic and format recommendations
• Track content performance and use data to refine future production priorities

Skills

Content marketing

Editorial

SEO knowledge

Data-driven

Project management

Collaboration

AI tools

Tools

CMS

SEO tools

Analytics platforms

AI tools

Job description

Motive is seeking a Content Marketing Specialist to produce high-quality blog content, support content programs, and help optimize content operations. This role sits within the Content Marketing team and partners with cross-functional teams to create engaging content that meets standards and pushes creativity.

You will write about customer stories, industry verticals, product features, and SEO-optimized topics, while exploring AI-assisted workflows to scale production and track performance to