Content Marketing Lead: Plan, Create & Optimize

Nashville Public Radio; Philadelphia (Philadelphia County); On-site; USD 87,000 - 144,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Wellbeing platform

Disability & life insurance

Parental leave

Job summary

Elsevier in the United States is seeking a Content Marketing Manager to translate strategic guidance into content plans, production calendars and assets across buyer stages. You will lead content planning, ensure narrative continuity, and collaborate with Acquisition, GTM Excellence and Customer Engagement to optimize messaging.

This role requires 8–12 years of B2B content marketing experience, exceptional writing, and hands-on use of AI-driven content workflows.

Qualifications

• 8–12 years in B2B content marketing or related field.
• Proven ability translating messaging into channel-ready content.
• Exceptional writing and editing skills with quality checks.
• Experience building and running content plans across multiple workstreams.
• Ability to work independently and resolve complex problems.
• Comfort collaborating with multiple teams (Portfolio, Acquisition, GTM Excellence, Customer Engagement, Regional).

Responsibilities

• Create and maintain a content plan and production calendar across stages.
• Translate value propositions and personas into content briefs and assets.
• Write and manage vertical-specific solution ad copy and content.
• Contribute themes and channel needs to thematic campaigns and thought leadership.
• Maintain shared templates and coordinated handoffs across six verticals.

Skills

B2B content marketing

Writing & editing

Content planning

Cross-functional collaboration

AI in content workflows

Job description

Elsevier in the United States is seeking a Content Marketing Manager to translate strategic guidance into content plans, production calendars and assets across buyer stages. You will lead content planning, ensure narrative continuity, and collaborate with Acquisition, GTM Excellence and Customer Engagement to optimize messaging.

This role requires 8–12 years of B2B content marketing experience, exceptional writing, and hands-on use of AI-driven content workflows.