Creative Director — B2B SaaS Healthcare Marketing

athenahealth; Massachusetts; On-site; USD 137,000 - 233,000; Full time

Job summary

athenahealth is seeking a Creative Director to shape the creative vision across enterprise marketing. You will lead big ideas from concept through production, and build a high-performing team of designers, copywriters, and strategists to deliver distinctive, on-brand campaigns that move markets.

This role requires a proven track record in B2B SaaS or healthcare technology, exceptional presentation skills, and the ability to persuade senior stakeholders while balancing brand guardrails and

Qualifications

• Bachelor's degree in Advertising, Design, Fine Arts, Communications, or a related field.
• 10+ years of progressive experience in creative roles with a strong portfolio.
• At least 5 years in a creative leadership role managing and developing talent.
• Experience in B2B SaaS, healthcare technology, or enterprise software.
• Strong, distinctive creative point of view.
• Ability to pitch and defend creative work persuasively to senior stakeholders.
• Proven track record developing and pitching big creative concepts at an enterprise scale.
• Experience recruiting and growing a creative team.

Responsibilities

• Develop original creative concepts for major campaigns, brand initiatives, and cross-channel marketing moments.
• Pitch and defend creative concepts to senior marketing leadership and other stakeholders, building consensus around a strong creative direction.
• Set the overall creative vision for how athenahealth shows up in market, ensuring big ideas are distinctive, on brand, and effective.
• Partner with stakeholders early in the planning process so creative concepts are grounded in strategy from the start.
• Push the team to develop bolder, more ambitious creative rather than defaulting to safe or expected ideas.
• Lead, mentor, and grow a team of creative talent, including designers, copywriters, and other creative staff, building their range and ambition as creative thinkers.
• Recruit and develop creative talent, building a team capable of generating strong concept work consistently.
• Create a culture where creative risk taking is encouraged and where the team is pushed to do their best conceptual work.
• Provide creative feedback and direction that helps individual team members grow, not just improves the immediate deliverable.
• Establish creative development opportunities, including exposure to new tools, techniques, and outside inspiration, to keep the team's thinking fresh.

Skills

Creative leadership

Art direction

Copywriting

Pitching to senior stakeholders

Team mentorship

Strategic thinking

Presentation skills

Education

Bachelor's degree in Advertising, Design, Fine Arts, Communications, or related field

10+ years of progressive creative experience

5+ years in a creative leadership role

Job description

athenahealth is seeking a Creative Director to shape the creative vision across enterprise marketing. You will lead big ideas from concept through production, and build a high-performing team of designers, copywriters, and strategists to deliver distinctive, on-brand campaigns that move markets.

This role requires a proven track record in B2B SaaS or healthcare technology, exceptional presentation skills, and the ability to persuade senior stakeholders while balancing brand guardrails and