Creative Director, B2B Health Tech Campaigns

athenahealth; North Carolina; On-site; USD 137,000 - 233,000; Full time

Benefits offered by this job

Commuter support

Employee assistance programs

Tuition assistance

Employee resource groups

Collaborative workspaces

Dog-friendly offices

Job summary

athenahealth is seeking a Creative Director to lead the creative vision for our marketing programs, shaping campaigns and brand moments across channels. You will originate big ideas, build and mentor a team of designers and writers, and partner with senior stakeholders to ensure concepts are grounded in strategy and production realities.

The ideal candidate has 10+ years in creative roles with a strong portfolio, 5+ years in leadership, and proven success in B2B SaaS or healthcare technology

Qualifications

• Bachelor's degree in Advertising, Design, Fine Arts, Communications, or a related field.
• 10+ years of progressive experience in creative roles, including concept development, art direction, or copywriting, with a strong portfolio of creative work.
• At least 5 years in a creative leadership role managing and developing other creative talent.
• Proven track record developing and pitching big creative concepts that were adopted and executed at an enterprise scale.
• Experience in B2B SaaS, healthcare technology, enterprise software, or similarly complex organizations preferred.
• Strong, distinctive creative point of view, with the ability to generate original concepts rather than iterating existing ideas.
• Ability to pitch and defend creative work persuasively to senior stakeholders, including pushback and negotiation on creative direction.
• Skilled at balancing creative ambition with brand guardrails and business objectives.
• Demonstrated ability to recruit, mentor, and grow creative talent, with a track record of developing people into stronger creative thinkers.

Responsibilities

• Develop original creative concepts for major campaigns, brand initiatives, and cross channel marketing moments.
• Pitch and defend creative concepts to senior marketing leadership and other stakeholders, building consensus around a strong creative direction.
• Set the overall creative vision for how athenahealth shows up in market, ensuring big ideas are distinctive, on brand, and effective.
• Partner with stakeholders early in the planning process so creative concepts are grounded in strategy from the start.
• Push the team to develop bolder, more ambitious creative rather than defaulting to safe or expected ideas.
• Lead, mentor, and grow a team of creative talent, including designers, copywriters, and other creative staff, building their range and ambition as creative thinkers.
• Recruit and develop creative talent, building a team capable of generating strong concept work consistently.
• Create a culture where creative risk taking is encouraged and where the team is pushed to do their best conceptual work.
• Provide creative feedback and direction that helps individual team members grow, not just improves the immediate deliverable.
• Establish creative development opportunities, including exposure to new tools, techniques, and outside inspiration, to keep the team's thinking fresh.

Skills

Creative leadership

Stakeholder pitching

Team building

B2B SaaS marketing

Education

Bachelor's degree in Advertising, Design, Fine Arts, Communications, or a related field

Job description

athenahealth is seeking a Creative Director to lead the creative vision for our marketing programs, shaping campaigns and brand moments across channels. You will originate big ideas, build and mentor a team of designers and writers, and partner with senior stakeholders to ensure concepts are grounded in strategy and production realities.

The ideal candidate has 10+ years in creative roles with a strong portfolio, 5+ years in leadership, and proven success in B2B SaaS or healthcare technology