B2B AI Content Marketing Lead

020 Cisco Systems, Inc.; San Francisco (CA); On-site; USD 121,000 - 155,000; Full time

Job summary

Cisco Systems, Inc. is seeking a Content Marketing Manager for Cisco Marketing Campaigns who drives campaign content from brief to publishing, writing, editing, and delivering high‑quality assets that resonate with AI infrastructure decision-makers and business buyers.

You will own the end-to-end creation process, collaborate across product marketing, demand generation, sales, and design, and mentor peers to raise output and ensure campaigns meet deadlines and quality standards.

Qualifications

• Proven experience in writing and editing for B2B campaigns.
• Strong portfolio showing ability to simplify complex technology for target audiences.
• 5 years of content marketing experience in networking/AI/enterprise tech or similar.

Responsibilities

• Develop copy for integrated marketing campaigns across email, social, paid media, and other demand generation channels.
• Own long-form content production for AI infrastructure audiences (blogs, web pages, case studies, video scripts).
• Review briefs and create outbound briefs for agency engagements to ensure clarity before work begins.
• Collaborate with product marketing, partner marketing, demand generation, sales, and design to align messaging with campaign direction.
• Review peers' work and provide constructive feedback to maintain quality and deadlines.

Skills

B2B content writing

Editing and proofreading

Content strategy

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Workfront

Asana

Job description

Cisco Systems, Inc. is seeking a Content Marketing Manager for Cisco Marketing Campaigns who drives campaign content from brief to publishing, writing, editing, and delivering high‑quality assets that resonate with AI infrastructure decision-makers and business buyers.

You will own the end-to-end creation process, collaborate across product marketing, demand generation, sales, and design, and mentor peers to raise output and ensure campaigns meet deadlines and quality standards.