B2B Content Marketing Lead for AI Campaigns

Cisco Systems, Inc; San Francisco (CA); On-site; USD 121,000 - 155,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Job summary

Cisco Marketing Campaigns is seeking a Content Marketing Manager to transform briefs into engaging content for AI infrastructure buyers. You will own end-to-end content production from concept through publication, ensuring consistency with campaign messaging and brand voice.

You will lead short-form and long-form content across channels, collaborate with product marketing, sales, and design, and mentor peers with constructive feedback to raise output quality.

Qualifications

• Proven experience in writing and editing for B2B integrated marketing campaigns.
• A strong writing portfolio demonstrating ability to make complex technology clear, engaging, and audience-appropriate.
• 5 years of experience in content marketing, ideally within networking, AI, enterprise technology, or a related technical domain.

Responsibilities

• Short-form content execution for email, social, paid media, and other demand generation initiatives.
• Long-form content creation for AI infrastructure audiences, including blogs, webpages, case studies, video scripts.
• Brief review and intake to ensure briefs are clear, complete, and actionable before work begins.
• Cross-functional collaboration with product marketing, partner marketing, demand generation, sales, and design teams.
• Team support and feedback to improve outputs and keep deliverables on track.

Skills

B2B marketing

Strong writing

Portfolio

Content marketing

Education

Bachelor's degree

Tools

Workfront

Asana

Job description

Cisco Marketing Campaigns is seeking a Content Marketing Manager to transform briefs into engaging content for AI infrastructure buyers. You will own end-to-end content production from concept through publication, ensuring consistency with campaign messaging and brand voice.

You will lead short-form and long-form content across channels, collaborate with product marketing, sales, and design, and mentor peers with constructive feedback to raise output quality.