B2B Ad Campaign Architect & Growth Strategist

Openkrill; United States; Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical & Vision premiums

Flexible PTO

No Internal Meetings Fridays

401(k) plan

Short-term & Long-term disability

Life insurance

Job summary

Demandbase is seeking an Advertising Campaign Strategist to help customers maximize value from our advertising solutions. You will act as a strategic advisor and media expert, ensuring campaign success and driving full media utilization.

The ACS blends campaign management, data analysis, and customer success, collaborating with Ad Ops, Product, and GTM teams to execute high-impact campaigns while supporting Demandbase internal revenue goals.

Qualifications

• 3+ years of experience in digital advertising, ideally with a B2B focus.
• Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients.
• Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact.
• Strong analytical skills to evaluate success against performance targets.

Responsibilities

• Manage a book of ~20 customer accounts (volume may vary by segment).
• Drive full utilization of booked media budgets through strategic execution and performance storytelling.
• Build and manage customer audience journeys and campaign briefs.
• Deliver compelling, insight-driven reports that support renewals and expansion.
• Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines.
• Surface optimization opportunities and serve as the voice of the customer in internal planning.
• Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes.
• Support campaign launches and ensure impressions are served to drive accurate billing.
• Maintain East Coast (EST) working schedules to effectively support clients.

Skills

Digital advertising

Account management

Data analysis

Analytical mindset

Salesforce

Excel

PowerPoint

Tools

Salesforce

Excel

PowerPoint

Job description

Demandbase is seeking an Advertising Campaign Strategist to help customers maximize value from our advertising solutions. You will act as a strategic advisor and media expert, ensuring campaign success and driving full media utilization.

The ACS blends campaign management, data analysis, and customer success, collaborating with Ad Ops, Product, and GTM teams to execute high-impact campaigns while supporting Demandbase internal revenue goals.