B2B Advertising Campaign Strategist

Jobicy; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical and Vision coverage

Mental wellness resources

Flexible PTO

Holidays in 2026

No Internal Meetings Fridays

401(k) plan

Disability insurance

Life insurance

Job summary

Demandbase, a leader in pipeline AI for GTM teams, seeks an Advertising Campaign Strategist to manage a portfolio of B2B campaigns and translate performance into measurable business value. You’ll work with Ad Ops, Product, and GTM teams to maximize media utilization and drive renewals and expansions.

The role blends campaign management, data analysis, and customer success in a hybrid, growth-focused environment, with opportunity for advancement into senior roles.

Qualifications

• Proven experience in digital advertising, with B2B focus preferred.
• Experience in customer-facing account management roles.
• Ability to translate metrics into actionable insights.
• Strong analytical skills and data-driven storytelling.

Responsibilities

• Manage a book of ~20 customer accounts across segments.
• Drive full utilization of booked media budgets with strategic execution.
• Build and manage audience journeys and campaign briefs.
• Deliver insight-driven reports to support renewals and expansion.
• Collaborate with CSMs, Ad Ops, and Sales to align campaigns.
• Identify optimization opportunities and voice customer needs.
• Contribute to special projects and development of internal tools.
• Support campaign launches and ensure accurate billing.

Skills

Digital advertising

Account management

Analytics

Communication

Tools

Salesforce

Excel

PowerPoint

Job description

Demandbase, a leader in pipeline AI for GTM teams, seeks an Advertising Campaign Strategist to manage a portfolio of B2B campaigns and translate performance into measurable business value. You’ll work with Ad Ops, Product, and GTM teams to maximize media utilization and drive renewals and expansions.

The role blends campaign management, data analysis, and customer success in a hybrid, growth-focused environment, with opportunity for advancement into senior roles.