AVP, Internal Communications & Activation — Strategic Change

Carolinas Medical Center; Charlotte (NC); On-site; USD 120,000 - 191,000; Full time

Job summary

Advocate Health seeks an Associate Vice President Internal Communications & Activation to shape the internal communications strategy for the Wisconsin division and align with enterprise priorities. You will translate complex strategies into clear messages and lead division-wide engagement initiatives, partnering with People & Culture, Operations, Marketing, and enterprise teams.

This role focuses on internal communications, leadership messaging, crisis communications, and storytelling, driving

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Typically seven or more years of experience in strategic communications, with a focus on internal communications and change management.
• Proven success developing and executing communication and change strategies within a large, complex organization.
• Experience advising senior executives and collaborating across functions such as People & Culture, Operations, Legal, Marketing, and other departments.
• Strong consultative and leadership capabilities with the ability to influence, build trust, and navigate competing priorities.
• Exceptional written, verbal, interpersonal, presentation, and storytelling skills with strong attention to detail.
• Strong business acumen and the ability to translate complex ideas into clear, relevant, and compelling messaging.
• Ability to reside in the Wisconsin market and travel up to 30%.

Responsibilities

• Develop and implement division communication strategies and activation activities aligned with business objectives, culture, transformation priorities, and enterprise direction.
• Serve as a strategic advisor to senior leaders, guiding internal messaging during organizational change, crisis situations, and key initiatives.
• Lead the creation and execution of people and change communication plans that support leadership activation, teammate awareness, engagement, and adoption.
• Translate complex business strategies into clear, concise, and compelling messages for diverse internal audiences.
• Partner with People Operations and Optimization to develop and distribute multimedia content across internal channels, including intranet, email, town halls, video, and print.
• Partner with People Activation Events to develop division activation experiences, including leadership events, town halls, and other high-impact forums.
• Drive storytelling that connects division strategies, initiatives, and campaigns to the teammate experience.

Skills

Strategic communications

Change management

Executive advisory

Storytelling

Multimedia content creation

Education

Bachelor's degree in Communications

Tools

MS Office

Intranet platforms

Multimedia tools

Job description

Advocate Health seeks an Associate Vice President Internal Communications & Activation to shape the internal communications strategy for the Wisconsin division and align with enterprise priorities. You will translate complex strategies into clear messages and lead division-wide engagement initiatives, partnering with People & Culture, Operations, Marketing, and enterprise teams.

This role focuses on internal communications, leadership messaging, crisis communications, and storytelling, driving