AVP Internal Communications & Activation NC/GA

Carolinas Medical Center; Charlotte (NC); On-site; USD 120,000 - 191,000; Full time

Job summary

Advocate Health seeks an Associate Vice President Internal Communications & Activation to shape the internal communications strategy for the Wisconsin division and align with enterprise priorities. You will translate complex strategies into clear messages and lead division-wide engagement initiatives, partnering with People & Culture, Operations, Marketing, and enterprise teams.

This role focuses on internal communications, leadership messaging, crisis communications, and storytelling, driving

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Typically seven or more years of experience in strategic communications, with a focus on internal communications and change management.
• Proven success developing and executing communication and change strategies within a large, complex organization.
• Experience advising senior executives and collaborating across functions such as People & Culture, Operations, Legal, Marketing, and other departments.
• Strong consultative and leadership capabilities with the ability to influence, build trust, and navigate competing priorities.
• Exceptional written, verbal, interpersonal, presentation, and storytelling skills with strong attention to detail.
• Strong business acumen and the ability to translate complex ideas into clear, relevant, and compelling messaging.
• Ability to reside in the Wisconsin market and travel up to 30%.

Responsibilities

• Develop and implement division communication strategies and activation activities aligned with business objectives, culture, transformation priorities, and enterprise direction.
• Serve as a strategic advisor to senior leaders, guiding internal messaging during organizational change, crisis situations, and key initiatives.
• Lead the creation and execution of people and change communication plans that support leadership activation, teammate awareness, engagement, and adoption.
• Translate complex business strategies into clear, concise, and compelling messages for diverse internal audiences.
• Partner with People Operations and Optimization to develop and distribute multimedia content across internal channels, including intranet, email, town halls, video, and print.
• Partner with People Activation Events to develop division activation experiences, including leadership events, town halls, and other high-impact forums.
• Drive storytelling that connects division strategies, initiatives, and campaigns to the teammate experience.

Skills

Strategic communications

Change management

Executive advisory

Storytelling

Multimedia content creation

Education

Bachelor's degree in Communications

Tools

MS Office

Intranet platforms

Multimedia tools

Job description

Department:

14204 Enterprise Corporate - People & Culture Activation

Status:

Full time

Benefits Eligible:

Yes

Hou rs Per Week:

40

Schedule Details/Additional Information:

Must live in market (Charlotte or within range of driving).

Pay Range:

$86.75 - $138.80

Join Us in Redefining Care

At Advocate Health, we believe thoughtful communication builds trust, strengthens connection, and helps people navigate change with confidence. We are seeking an accomplished Associate Vice President Internal Communications & Activation to shape communication strategy and activation across the Wisconsin division while aligning closely with enterprise priorities.

This highly visible leader will serve as a strategic advisor to senior leaders, including the division President, translating complex strategies into clear, compelling messages that connect teammates to the organization's direction, culture, and transformation priorities.

About This Opportunity

This newly created role is focused exclusively on internal communications and offers the opportunity to build structure, vision, and influence across the division. The AVP will lead strategic communication, organizational messaging, leadership communications, crisis communications, storytelling, and market-wide engagement initiatives while partnering closely with People & Culture, Operations, Marketing, and enterprise communication teams.

What You'll Do

• Develop and implement innovative division communication strategies and activation activities aligned with business objectives , culture, transformation priorities, and enterprise direction.
• Serve as a strategic advisor to senior leaders, including the division President, guiding internal messaging during organizational change, crisis situations, and key initiatives.
• Lead the creation and execution of people and change communication plans that support leadership activation, teammate awareness, engagement, and adoption.
• Translate complex business strategies into clear, concise, and compelling messages for diverse internal audiences.
• Partner with People Operations and Optimization to develop and distribute multimedia content across internal channels, including intranet, email, town halls, video, and print.
• Partner with People Activation Events to develop division activation experiences, including leadership events, town halls, and other high-impact forums.
• Drive storytelling that connects division strategies, initiatives, and campaigns to the teammate experience.
• Ensure message consistency and alignment across divisions, areas, and departments while maintaining alignment with enterprise messaging.
• Foster two-way communication by creating feedback loops and facilitating meaningful dialogue between teammates and division leadership.
• Lead, mentor, and develop one or more communication advisors while promoting high performance, continuous improvement, and strategic partnership.
• Represent division perspectives through communication advisory councils and feedback mechanisms to elevate issues and assess effectiveness.
• Monitor and measure communication efforts using best-practice approaches, applying insights to continuously strengthen communication and engagement capabilities.

What You'll Bring

• Bachelor's degree in Communications , Public Relations, Marketing, Journalism, or a related field.
• Typically seven or more years of experience in strategic communications, with a focus on internal communications and change management.
• Proven success developing and executing communication and change strategies within a large, complex organization.
• Experience advising senior executives and collaborating across functions such as People & Culture, Operations, Legal, Marketing, and other departments.
• Strong consultative and leadership capabilities with the ability to influence, build trust, and navigate competing priorities.
• Exceptional written, verbal, interpersonal, presentation, and storytelling skills with strong attention to detail.
• Strong business acumen and the ability to translate complex ideas into clear, relevant, and compelling messaging.
• Ability to manage multiple priorities in a fast-paced environment and adapt effectively to changing demands.
• Proficiency with internal communication platforms, digital channels, and multimedia tools.
• Ability to reside in the Wisconsin market and travel up to 30%.

Preferred

• Experience supporting healthcare, clinical, operational, or other front-line work environments.
• Expertise in crisis communication and reputation management.
• Experience leading or developing communication professionals.

This job description indicates the general nature and level of work expected of the incumbent. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent may be required to perform other related duties.

Our Commitment to You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits an