AVP, Direct-to-Consumer Growth & Strategy

Gainsco; Richardson (TX); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical & dental

Vision insurance

Life insurance

Disability insurance

Parental Leave Policy

401K + Company Match

PTO Plan + Holidays

Job summary

GAINSCO in Richardson, TX is seeking an AVP, Direct to Consumer Sales to lead the strategy, development, and growth of our D2C channel in auto insurance. This high-visibility role combines strategic vision with hands-on execution to optimize funnel performance, profitability, and customer experience.

You will partner across IT, Marketing, Product, Finance, and Operations to define requirements, oversee technology builds, and guide vendor relationships.

Qualifications

• Bachelor's degree in a related field or business preferred.
• 10+ years of progressive experience in digital channel strategy, D2C operations, or digital acquisition.
• 5+ years of people leadership in a supervisor or senior role.
• Insurance industry experience, especially in personal auto and D2C distribution, preferred.
• Experience building/scaling a D2C or digital acquisition channel and P&L ownership.
• Strong experience with digital experimentation, A/B testing, and funnel optimization.
• Experience leading cross-functional teams across Marketing, Product, IT, Finance, Legal, and Sales.

Responsibilities

• Lead the strategy, development, performance, and day-to-day direction of GAINSCO’s D2C channel, including growth, funnel conversion, profitability, and customer experience.
• Partner with IT, PMO, Product, and other stakeholders to define business requirements and build scalable technology and operational capabilities.
• Translate performance data and market insights into recommendations for future-state expansion and platform enhancements.
• Develop testing and acquisition strategies across digital marketing channels, lead sources, and customer segments for profitable growth.
• Maintain accountability for D2C financial performance and manage vendor oversight and channel investments.
• Build and lead a small, high-performing team while staying involved in channel analysis and execution.

Skills

Digital strategy

Direct-to-consumer

Leadership

Cross-functional collaboration

Data analysis

Power BI

Excel

Vendor management

Education

Bachelor's degree

Tools

Power BI

Excel

Job description

GAINSCO in Richardson, TX is seeking an AVP, Direct to Consumer Sales to lead the strategy, development, and growth of our D2C channel in auto insurance. This high-visibility role combines strategic vision with hands-on execution to optimize funnel performance, profitability, and customer experience.

You will partner across IT, Marketing, Product, Finance, and Operations to define requirements, oversee technology builds, and guide vendor relationships.