D2C Growth AVP: Strategy & Expansion

GAINSCO; Town of Texas (WI); Hybrid; USD 190,000 - 280,000; Full time

Benefits offered by this job

Excellent benefits package

Parental Leave Policy

401K + Company Match

PTO Plan + Paid Company Holidays

Job summary

GAINSCO is seeking an AVP of Direct to Consumer Sales to lead the strategy, growth, and profitability of the D2C channel. The role requires extensive experience in digital acquisition, and P&L ownership within a property and casualty context.

The successful candidate will shape the operating model, guide platform development, and oversee marketing investments while building a high-performing team in a hybrid onsite environment.

Qualifications

• Bachelor's degree in a related field.
• 10+ years in digital channel strategy, D2C ops, or digital acquisition.
• 5+ years of people leadership in a senior role.
• Experience in property and casualty insurance, personal auto, D2C distribution preferred.
• Proven track record building/scaling D2C or digital channels.
• Experience managing channel economics, acquisition cost, funnel, and P&L outcomes.
• Experience leading cross-functional initiatives with Marketing, Product, Tech, Finance, Legal, Compliance, Sales, and Ops.
• Familiarity with TCPA, consent management and related regulatory considerations.

Responsibilities

• Lead GAINSCO’s D2C channel strategy, performance, and day-to-day direction.
• Partner with IT, PMO, Product, and stakeholders to define requirements and support scalable tech and ops.
• Translate performance data into recommendations for future expansion and investments.
• Develop testing and acquisition strategies across digital channels and segments.
• Own D2C financial performance and collaborate on technology, compliance, and execution.
• Build and lead a small team with hands-on channel analysis and vendor oversight.

Skills

Digital strategy

People leadership

Cross-functional collaboration

Data literacy

Executive presence

Digital experimentation

Channel economics

Education

Bachelor's degree

Tools

Power BI

Excel

Job description

GAINSCO is seeking an AVP of Direct to Consumer Sales to lead the strategy, growth, and profitability of the D2C channel. The role requires extensive experience in digital acquisition, and P&L ownership within a property and casualty context.

The successful candidate will shape the operating model, guide platform development, and oversee marketing investments while building a high-performing team in a hybrid onsite environment.