Aviation B2B Content Strategist

Jeppesen ForeFlight, Inc.; Austin (TX); On-site; USD 78,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision insurance with

Open PTO Policy

401(k) with up to 10% company matching

12 Weeks Paid Maternity Leave

4 Weeks Paid Paternity Leave

Flight Training Rewards

Job summary

Jeppesen ForeFlight is seeking an exceptional writer and content marketing professional with a passion for aviation and a talent for producing engaging B2B content. You’ll create content across web pages, emails, case studies, video scripts, and social, and work with HubSpot to develop nurturing campaigns.

You’ll translate complex product details into clear, customer-focused messaging and collaborate with product, marketing, and sales teams to drive lead generation and pipeline growth.

Qualifications

• 1 to 3 years of experience in content marketing and copywriting in B2B aviation/software/tech.
• Strong writing, editing, and proofreading with adaptable messaging.
• Experience with HubSpot or similar platforms for email campaigns and nurturing.
• Experience creating B2B marketing content that supports lead generation.
• Ability to translate technical product info into clear content.
• Strong project management and organizational skills.
• Collaborates with product, sales, and marketing stakeholders.
• Ability to work with designers on layout and creative concepts.
• Proficient with AI tools like Claude to support research and drafting.
• English speaking/writing; other languages a plus.
• Portfolio of work covering multiple formats required.

Responsibilities

• Create content for website pages, emails, collateral, events, blogs, case studies, video scripts, ads, and social posts.
• Build and manage HubSpot email content for campaigns, newsletters, and nurture programs.
• Publish landing pages in HubSpot using templates and modules for conversion.
• Translate technical product capabilities into customer-focused messaging.
• Develop content supporting lead generation and sales efforts across buyer stages.
• Support sales with updated collateral and product materials.
• Collaborate on integrated campaigns, product launches, and pipeline growth.
• Interview SMEs, customers, and industry pros to ensure accuracy.
• Edit copy for accuracy, clarity, and brand consistency.
• Manage content through reviews and approvals with stakeholders.
• Monitor content and email performance to optimize future efforts.
• Contribute to templates and creative concepts for marketing materials.
• Perform other duties as assigned.

Skills

Content marketing

Copywriting

HubSpot experience

B2B marketing

Project management

Collaboration

AI tools

English proficiency

Portfolio

Tools

HubSpot

Claude

Job description

Jeppesen ForeFlight is seeking an exceptional writer and content marketing professional with a passion for aviation and a talent for producing engaging B2B content. You’ll create content across web pages, emails, case studies, video scripts, and social, and work with HubSpot to develop nurturing campaigns.

You’ll translate complex product details into clear, customer-focused messaging and collaborate with product, marketing, and sales teams to drive lead generation and pipeline growth.