Content Marketing Spc II

Jeppesen ForeFlight, Inc.; United States; On-site; USD 78,000 - 95,000; Full time

Benefits offered by this job

Healthcare benefits

Open PTO

401(k) with company match

12 Weeks Paid Maternity Leave

4 Weeks Paid Paternity Leave

Flight Training Rewards

Job summary

Jeppesen ForeFlight, Inc. is seeking an exceptional writer and content marketing professional to craft engaging B2B aviation content that explains product value and drives lead generation.

You will produce website pages, emails, case studies, blog articles, video scripts, and collateral in collaboration with our Business Aviation teams. The role requires strong writing, editing, and tech-communication skills, experience with marketing automation (HubSpot), and the ability to turn complex product

Qualifications

• 1–3 years of experience in content marketing and copywriting in B2B, aviation, software, or tech.
• Strong writing, copy editing, and proofreading skills with adaptable messaging.
• Experience with marketing automation platforms (HubSpot) and building email campaigns.
• Ability to translate technical product information into clear customer messaging.
• Strong project management and collaboration skills.

Responsibilities

• Create content across formats: website pages, emails, collateral, blog posts, case studies, video scripts, ads, social posts.
• Publish and optimize content in HubSpot; manage campaigns and nurture programs.
• Collaborate with product, marketing, and sales to communicate product value and differentiate offerings.
• Develop messaging that supports lead generation and customer engagement across buyer stages.
• Edit and proofread materials for accuracy and brand consistency.

Skills

Content marketing

Copywriting

Editing & proofreading

Project management

English writing

AI-assisted writing

Tools

HubSpot

AI tools (Claude)

Job description

Jeppesen ForeFlight is looking for an exceptional writer and content marketing professional with a passion for aviation and a talent for producing engaging, effective B2B content to support our Business Aviation market. The ideal candidate will have experience in B2B content marketing, preferably within aviation, software, or technology, along with strong writing and technical communication skills.

We're looking for someone who enjoys creating content across a variety of formats, including website product pages, email campaigns, sales presentations and collateral, blog articles, customer case studies, video scripts, advertising copy, and social media posts. This role will work closely with our Business Aviation product and marketing teams to develop content that communicates product value, supports customer engagement, and contributes to lead generation and sales efforts.

The ideal candidate is also comfortable working with marketing automation platforms, particularly HubSpot, to develop, execute, and optimize email marketing campaigns and nurture programs for B2B audiences.

Our fast pace of development and highly technical products require someone who is an enthusiastic learner, eager to dive into new features, understand customer workflows, and work with subject matter experts to turn detailed product information into clear, useful content.

Key Responsibilities

• Support marketing and communications for the Business Aviation market by creating content for website pages, email campaigns, printed collateral, event signage, presentations, social media posts, blog articles, video scripts, advertising, and other marketing initiatives.
• Create, stage, and manage email content in HubSpot, including writing and updating copy for B2B marketing campaigns, newsletters, and nurture programs.
• Build, edit, and publish landing pages in HubSpot using existing templates and modules, so pages are on brand, functional, and optimized for conversion.
• Work closely with Business Aviation product managers, product marketing, and other internal teams to understand product capabilities, customer needs, and key differentiators, translating technical information into clear, customer-focused messaging.
• Create content that supports B2B lead generation, customer engagement, and sales efforts, including white papers, case studies, product materials, and other resources for different stages of the buyer's journey.
• Support the sales team by creating, editing, and updating sales collateral, presentations, product materials, and other content that helps communicate product value to prospective and existing customers.
• Collaborate with marketing teams to support integrated campaigns, product launches, and other initiatives that drive awareness and pipeline growth.
• Interview and collaborate with internal and external subject matter experts, customers, and industry professionals to develop accurate and engaging content.
• Conduct thorough copy editing and proofreading of marketing materials to ensure accuracy, clarity, and consistency in messaging.
• Manage content through the review and approval process across product, marketing, and sales stakeholders.
• Monitor content and email campaign performance, using insights to identify opportunities for improvement and optimize future marketing efforts.
• Work with the content team to develop creative concepts and templates for various marketing materials.
• Perform other job duties as assigned.

Basic Qualifications

• 1 to 3 years of experience in content marketing and copywriting, preferably in a B2B environment within aviation, software, or technology.
• Strong writing, copy editing, and proofreading skills, with the ability to adapt messaging for different audiences and marketing channels.
• Experience with HubSpot or similar CRM and marketing automation platforms, including building and executing email campaigns, audience segmentation, and nurture programs. HubSpot experience is highly preferred.
• Experience creating B2B marketing content that supports lead generation, customer engagement, and sales enablement.
• Ability to understand technical products and translate detailed product information into clear, customer-focused content.
• Strong project management and organizational skills, including the ability to manage multiple projects and meet deadlines.
• Ability to collaborate effectively with product teams, sales, subject matter experts, and other marketing stakeholders.
• A strong eye for design, with the ability to collaborate with designers and judge how layout, imagery, and copy work together across web pages, emails, and collateral.
• Proficiency with AI tools such as Claude to support research, drafting, editing, and content workflows, with the judgment to verify accuracy and keep the brand voice consistent.
• Business Aviation experience or industry knowledge is preferred.
• Strong speaking and writing skills in English required; additional language skills preferred.
• Must submit a portfolio of work covering a range of writing formats.

Pay is based upon candidate experience and qualifications, as well as market and business considerations. Summary Pay Range: $78,000-$95,000

Why You Should Join

At Jeppesen ForeFlight, we know you want a rewarding career. To do that, you need challenging projects, a good work environment, and awesome coworkers. We believe in our employees, and we empower them to make a direct impact on our products and services messaging.

We strive to provide our employees with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits package includes but is not limited to the following:

• Medical, dental, vision insurance with employer-paid health premiums
• Open PTO Policy
• 401(k) with up to 10% company matching and immediate vesting
• 12 Weeks Paid Maternity Leave
• 4 Weeks Paid Paternity Leave
• Flight Training Rewards

Jeppesen ForeFlight - EOE including Disability/Vets | Pay Transparency | E-Verify Participant | Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.