Automotive Social Media Manager

Petersen Automotive Museum; Los Angeles (CA); Presencial; USD 70 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive pay

Benefits

Professional development

Room to grow

Resumo da oferta

Petersen Automotive Museum in Los Angeles seeks a Social Media Manager to shape and amplify the museum’s brand across platforms, driving audience growth, membership, and visitation.

As the institution's digital storyteller, you will craft content, coordinate with marketing, curatorial, and events, and lead campaigns that reflect automotive culture and storytelling. This high-impact role requires strategic thinking, strong writing, and analytics to optimize reach, engagement, and revenue.

Qualificações

• 3 years of experience managing social channels across B2B or B2C.
• Ability to plan and execute campaigns across social platforms like YouTube, Meta, and X.
• Strong copywriting, community management, and engagement skills.
• Skilled in scheduling, analytics, and content planning tools.
• Collaborative partner who can lead cross-functional teams.
• Solid understanding of organic growth and paid social fundamentals.
• Experience reporting KPIs to stakeholders.
• Calm, professional and solution-oriented in fast-paced environments.
• Passion for automotive culture, events, or experiential marketing is a plus.

Responsabilidades

• Plan and deliver social media strategies across multiple platforms (include Meta, YouTube, TikTok, Threads, LinkedIn).
• Develop and execute a content calendar to support engagement and growth through consistency.
• Develop concept briefs and shooting guidance for vendors and partners.
• Align social media messaging with overall brand, content, and campaign standards.
• Publish consistent brand messaging and increase audience engagement.
• Manage and facilitate social media communities with timely engagements.
• Partner with museum partners to ensure campaigns are authentic to the brand.
• Manage contractors for long-form video shoots.
• Oversee the creative for all long-form content, including SEO, descriptions, research, and scripts.
• Track campaign performance and refine based on metrics.
• Staying up to date on trending automotive content and partner news.
• Create partner reports for sponsored campaigns.
• Identify channel-specific collaboration opportunities.

Conhecimentos

Creative

Campaign planning

Copywriting

Community management

Engagement

Analytics

Scheduling tools

Cross-functional leadership

Formação académica

Bachelor's degree

Ferramentas

Scheduling tools

Analytics tools

Content planning tools

Descrição da oferta de emprego

Petersen Automotive Museum in Los Angeles seeks a Social Media Manager to shape and amplify the museum’s brand across platforms, driving audience growth, membership, and visitation.

As the institution's digital storyteller, you will craft content, coordinate with marketing, curatorial, and events, and lead campaigns that reflect automotive culture and storytelling. This high-impact role requires strategic thinking, strong writing, and analytics to optimize reach, engagement, and revenue.