Automotive Social Publishing Manager

Adelphi Group; Birmingham (MI); On-site; USD 70,000 - 80,000; Full time

Job summary

Weber Shandwick in Detroit is seeking a Manager, Social Publishing to join our team on an automotive client. This role requires a foundation in social media, the ability to adapt to an automotive environment, and experience guiding content from ideation through delivery.

You will be the main contact for clients, internal teams and agency partners, helping with publishing, community management and asset coordination while ensuring accuracy and timely responses.

Qualifications

• BA or BS in communications or related field.
• 2–4 years of related communications experience.
• Experience posting on social media.
• Ability to learn and utilize social publishing tools.
• Entrepreneurial, self-starter who can work across teams.
• Interest in automotive industry and audiences.
• Ability to adapt quickly to changes.
• Willingness to learn automotive audiences including luxury, truck and EV.
• Strong problem-solving and communication skills.
• Experience with paid social is a plus.
• Willingness to learn, utilize, and educate with AI.

Responsibilities

• Track status of account activities and share updates with clients.
• Be an active participant in client meetings.
• Assist in content routing and tracking of shares.
• Work with community management on best practices.
• Monitor channels for community management opportunities.
• Identify brand opportunities through community engagement.
• Educate clients on latest social media happenings.
• QA all posts going on social channels.
• Facilitate assets and manage the paid ecosystem.

Skills

Social publishing platforms

Education

BA or BS in communications or related field

Tools

Microsoft Office

Meta

TikTok

YouTube

LinkedIn

Reddit

Khoros

Opal

Job description

Weber Shandwick in Detroit is seeking a Manager, Social Publishing to join our team on an automotive client. This role requires a foundation in social media, the ability to adapt to an automotive environment, and experience guiding content from ideation through delivery.

You will be the main contact for clients, internal teams and agency partners, helping with publishing, community management and asset coordination while ensuring accuracy and timely responses.