Content Manager

Petersen Automotive Museum; Los Angeles (CA); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Competitive pay

Benefits

Professional development

Room to grow

Job summary

Petersen Automotive Museum in Los Angeles seeks a Social Media Manager to shape and amplify the museum’s brand across platforms, driving audience growth, membership, and visitation.

As the institution's digital storyteller, you will craft content, coordinate with marketing, curatorial, and events, and lead campaigns that reflect automotive culture and storytelling. This high-impact role requires strategic thinking, strong writing, and analytics to optimize reach, engagement, and revenue.

Qualifications

• 3 years of experience managing social channels across B2B or B2C.
• Ability to plan and execute campaigns across social platforms like YouTube, Meta, and X.
• Strong copywriting, community management, and engagement skills.
• Skilled in scheduling, analytics, and content planning tools.
• Collaborative partner who can lead cross-functional teams.
• Solid understanding of organic growth and paid social fundamentals.
• Experience reporting KPIs to stakeholders.
• Calm, professional and solution-oriented in fast-paced environments.
• Passion for automotive culture, events, or experiential marketing is a plus.

Responsibilities

• Plan and deliver social media strategies across multiple platforms (include Meta, YouTube, TikTok, Threads, LinkedIn).
• Develop and execute a content calendar to support engagement and growth through consistency.
• Develop concept briefs and shooting guidance for vendors and partners.
• Align social media messaging with overall brand, content, and campaign standards.
• Publish consistent brand messaging and increase audience engagement.
• Manage and facilitate social media communities with timely engagements.
• Partner with museum partners to ensure campaigns are authentic to the brand.
• Manage contractors for long-form video shoots.
• Oversee the creative for all long-form content, including SEO, descriptions, research, and scripts.
• Track campaign performance and refine based on metrics.
• Staying up to date on trending automotive content and partner news.
• Create partner reports for sponsored campaigns.
• Identify channel-specific collaboration opportunities.

Skills

Creative

Campaign planning

Copywriting

Community management

Engagement

Analytics

Scheduling tools

Cross-functional leadership

Education

Bachelor's degree

Tools

Scheduling tools

Analytics tools

Content planning tools

Job description

We are more than just an iconic museum; we're a fast-paced, high-energy team driven by innovation, passion, and a deep love for car culture and storytelling. From world class exhibitions to unforgettable events, we bring history, design, and horsepower to life every day.

At Petersen Automotive Museum, we work hard, move fast, and have a blast doing it, all while pushing the boundaries of what a museum can be. If you’re ready to shift into high gear with a crew that values creativity, integrity, and a good laugh along the way, you’ll fit right in.

About the role

The Social Media Manager plays a critical role in shaping, protecting, and amplifying the museum’s brand in a highly competitive cultural and entertainment landscape. This position is responsible for developing and executing a comprehensive social media strategy that elevates the museum’s reputation as a world-class automotive institution, drives audience growth, and converts digital engagement into visitation, membership, and revenue.

As the museum’s primary digital storyteller, the Social Media Manager curates and communicates the institution’s voice across platforms, ensuring content reflects the museum’s authority, credibility, and cultural relevance within the automotive, design, and motorsport communities. The role requires a strategic balance of brand stewardship, audience development, and performance-driven marketing leveraging analytics to optimize reach, engagement, and conversion.

Working cross-functionally with marketing, curatorial, education, retail, development, and external partners, this individual ensures social media aligns with exhibition launches, events, partnerships, sponsorship obligations, and institutional priorities. They are also responsible for safeguarding brand reputation by maintaining consistent messaging, monitoring community sentiment, and managing real-time engagement.

This is a high-impact role that directly influences public perception, audience acquisition, sponsor value, and the museum’s position as a leading voice in automotive culture.

What you'll do

Strategy & Brand Alignment

• Planning and delivery of social media strategies across multiple platforms (include Meta, YouTube, TikTok, Threads, LinkedIn.)
• Develop and execute a content calendar that supports engagement and growth through consistency.
• Develop concept briefs and shooting guidance for vendors and partners.
• Align social media messaging with overall brand, content, and campaign standards
• Curate, prioritize and publish consistent brand messaging and increase audience engagement
• Manage and facilitate social media communities - example regular, consistent & timely engagements with comments.
• Partner closely with museum partners to ensure campaigns are executed in an authentic way for the brand of the museum.
• Manage contractors for long-form video shoots.
• Oversee the creative for all long-form content, including SEO, descriptions, research, and Scripts.
• Tracking performance of campaigns and refining based on metrics (CTR, impressions, SOV, FGR, ROAS, and engagement rate)
• Staying up to date on trending automotive content
• Staying up to date on partner content and news
• Creating partner reports for specific sponsored campaigns
• Identifying channel specific collaboration opportunities

Who You Are

• Creative
• 3 years of experience managing social channels across B2B or B2C.
• Can plan and execute campaigns across social media platforms like YouTube, Meta, and X.
• Strong copywriting, community management, and engagement skills.
• Confident using scheduling, analytics, and content planning tools.
• Collaborative partner who can lead cross-functional teams
• Solid understanding of organic growth and paid social fundamentals.
• Brings experience with brand tone of voice and maintaining campaign consistency.
• Can effectively report on KPIs and present key insights to stakeholders.
• Remains calm, professional, and solution-oriented in fast-paced environments.
• Passion for automotive culture, events, or experiential marketing (a strong plus).

What You Bring & Qualifications

Minimum Education (or substitute experience) required: Bachelors degree or 5 years experience.

Why Join Us

• Work with a collaborative, supportive team that values hard work and a bit of fun.
• Thrive in a culture that celebrates accountability, curiosity, and kindness.
• Make a meaningful impact, your voice and ideas are valued.
• Enjoy competitive pay, benefits, professional development, and room to grow.

The pay range for this role is:

70,000 - 75,000 USD per year (Petersen Automotive Museum)