Automotive Service BDC Representative

Ricart Automotive; Dublin (CA); On-site; USD 42,000 - 56,000; Full time

Job summary

Ricart Automotive in Columbus, OH is seeking an Automotive BDC Representative to join our busy Business Development Center. You will generate leads, nurture relationships, and schedule test drives and service appointments, delivering outstanding customer experiences.

This role requires excellent communication, CRM proficiency, and a customer-focused mindset. You will collaborate with sales and service teams, track activities in the CRM, and report on performance metrics to drive growth.

Qualifications

• Experience in automotive sales, service, or a related customer service role.
• Excellent verbal and written communication skills.
• Comfortable using CRM software and other office tools; tech-savvy and quick to learn new systems.
• Customer-focused with a commitment to exceeding expectations.
• Strong organizational skills and attention to detail.
• Collaborative mindset and ability to work well in a team environment.

Responsibilities

• Lead generation through inbound and outbound calls, emails, and other channels to generate sales and service leads.
• Follow up with customers interested in purchasing a vehicle or scheduling service.
• Schedule appointments for test drives, service visits, and sales consultations.
• Provide exceptional customer service by answering questions and addressing concerns.
• Utilize CRM to track interactions, manage leads, and maintain records.
• Collaborate with sales and service teams to ensure a seamless customer experience.
• Monitor and report on performance metrics to drive continuous improvement.

Skills

Lead generation

CRM usage

Communication

Customer service

Organizational skills

Team player

Tools

CRM software

Job description

Join our Ricart Buick GMC Chevrolet team in North Columbus. We offer competitive pay, a generous benefits package, opportunities for advancement, a family environment, a strong company culture, and more employee events than anyone in the industry! As a leading dealership in the Columbus area, we pride ourselves on our commitment to excellence, innovation, and customer satisfaction. We're seeking a motivated and enthusiastic Automotive Sales and Service BDC Representative to join our dynamic team and help drive our business forward.

Job Description

As an Automotive BDC Representative, you will play a critical role in our Business Development Center (BDC) by generating leads, nurturing relationships, and ensuring exceptional customer experiences. You'll be our customers' first point of contact, so strong communication skills and a passion for the automotive industry are essential.

Key Responsibilities

• Lead Generation: Reach out to potential customers through inbound and outbound calls, emails, and other communication channels to generate sales and service leads.
• Customer Follow-Up: Follow up with customers who have expressed interest in purchasing a vehicle or scheduling service, ensuring timely and effective responses.
• Appointment Scheduling: Schedule appointments for test drives, service visits, and sales consultations, optimizing the calendar to maximize opportunities.
• Customer Interaction: Provide exceptional customer service by answering questions, addressing concerns, and offering information about our products and services.
• CRM Management: Utilize our Customer Relationship Management (CRM) system to track interactions, manage leads, and maintain accurate records.
• Collaboration: Work closely with the sales and service teams to ensure a seamless customer experience and support dealership goals.
• Reporting: Monitor and report on performance metrics, including lead conversion rates and appointment setting, to drive continuous improvement.

Qualifications

• Experience: Experience in automotive sales, service, or a related customer service role is preferred.
• Communication Skills: Excellent verbal and written communication skills with the ability to engage and build customer relationships.
• Technical Proficiency: Comfortable using CRM software and other office tools; tech-savvy with the ability to learn new systems quickly.
• Customer-focused: Strong commitment to delivering outstanding customer service and a passion for exceeding customer expectations.
• Organizational Skills: Ability to efficiently manage multiple tasks and priorities, with strong attention to detail.
• Team Player: Collaborative mindset with the ability to work effectively within a team environment.

Ricart Automotive is an Equal Opportunity Employer.