Automotive Marketing Lead — Data-Driven Growth

Honda of Lake Murray; Irmo (SC); On-site; USD 50,000 - 65,000; Full time

Benefits offered by this job

Product & inventory

Training

Company reputation

Growth opportunities

Supportive environment

Job summary

Honda of Lake Murray is seeking an experienced Marketing Manager in Irmo, SC to lead digital and traditional marketing initiatives. You will drive strategy, measure ROI, and coordinate with agencies to optimize campaigns that increase in-store traffic and sales.

The role requires a strong background in marketing, excellent communication, and the ability to manage multiple projects while aligning with automotive industry objectives. Competitive compensation and growth opportunities are offered.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven marketing experience, preferably with significant time in an advertising agency environment.
• Excellent communication skills to engage effectively with stakeholders, agency partners, and internal teams.
• Strong analytical skills with proficiency in using analytics tools to measure and optimize marketing campaigns.
• Creative thinker with the ability to develop strategies aligned with business objectives.
• Ability to manage multiple projects simultaneously with attention to detail.
• Genuine interest in the automotive industry and understanding of its marketing challenges.
• Experience managing and optimizing marketing budgets to maximize return on investment.

Responsibilities

• Oversee and optimize the dealership’s websites to ensure they are user-friendly, current, and aligned with brand messaging.
• Track, analyze, and report on marketing campaign performance and digital platforms; use data to guide strategy and measure return on investment.
• Serve as the primary contact between advertising agencies, media partners, and internal teams to ensure smooth campaign execution.
• Develop and implement strategies to increase foot traffic, boost sales, and improve the customer experience in-store.
• Lead social media efforts by creating engaging content, managing paid campaigns, and interacting with customers across platforms.
• Plan and coordinate automotive events, such as new model launches and customer appreciation activities both in-store and in the community.
• Promote internal brand culture through campaigns that align the team with marketing goals and values.
• Collaborate with design and content teams to produce marketing materials including digital, print, and video assets.
• Develop and oversee the marketing budget, ensuring efficient resource allocation and monitoring costs against targets.
• Proactively take on other marketing responsibilities as they arise.

Skills

Marketing strategy

Analytical skills

Budget management

Communication

Multi-project management

Education

Bachelor's degree in Marketing

Job description

Honda of Lake Murray is seeking an experienced Marketing Manager in Irmo, SC to lead digital and traditional marketing initiatives. You will drive strategy, measure ROI, and coordinate with agencies to optimize campaigns that increase in-store traffic and sales.

The role requires a strong background in marketing, excellent communication, and the ability to manage multiple projects while aligning with automotive industry objectives. Competitive compensation and growth opportunities are offered.