Automotive Marketing Director

Nexgen Auto Management; Gadsden (AL); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Travel allowance

Company vehicle use

Health, dental and vision insurance

Job summary

NexGen Auto Management is seeking an Automotive Marketing Director to lead innovative campaigns across multiple locations, driving brand awareness and sales. You will manage budgets, coordinate with sales and store managers, and travel between Gadsden, AL and Mississippi to align strategies with regional needs.

The role requires proven automotive marketing experience, strong creativity, and excellent communication skills.

Qualifications

• Proven experience in marketing, preferably within the automotive industry.
• Strong creativity and ability to develop innovative marketing plans.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute creative marketing campaigns tailored to automotive customers across multiple store locations.
• Manage and optimize advertising budgets to maximize ROI.
• Travel regularly between stores from Gadsden, AL to Mississippi to ensure marketing strategies align with regional market dynamics.
• Collaborate with sales teams and store managers to identify unique opportunities and customer preferences.
• Analyze marketing data and performance metrics to refine strategies and report on campaign effectiveness.
• Stay up-to-date with automotive industry trends and competitor activities to maintain a competitive edge.

Skills

Marketing strategy

Creativity

Communication

Travel flexibility

Tools

Marketing analytics tools

Job description

As the Automotive Marketing Director at NexGen Auto Management, you will lead innovative and creative marketing strategies to attract and engage customers across multiple locations. Your role will involve crafting dynamic campaigns that resonate with diverse audiences, leveraging digital and traditional channels to boost brand awareness and drive sales. Flexibility and mobility are key, as you will frequently travel between our locations spanning from Gadsden, AL to Mississippi, ensuring local market needs are met effectively. You will be responsible for managing a group of 4-5 stores, coordinating marketing efforts to align with each location's unique opportunities and customer preferences.

Responsibilities

• Develop and execute creative marketing campaigns tailored to automotive customers across multiple store locations.
• Manage and optimize advertising budgets to maximize ROI.
• Travel regularly between stores from Gadsden, AL to Mississippi to ensure marketing strategies align with regional market dynamics.
• Collaborate with sales teams and store managers to identify unique opportunities and customer preferences.
• Analyze marketing data and performance metrics to refine strategies and report on campaign effectiveness.
• Stay up-to-date with automotive industry trends and competitor activities to maintain a competitive edge.

Requirements

• Proven experience in marketing, preferably within the automotive industry.
• Strong creativity and ability to develop innovative marketing plans.
• Excellent communication and interpersonal skills.
• Ability to travel frequently between Gadsden, AL and Mississippi locations.
• Proficiency with marketing analytics tools and digital marketing platforms.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Benefits

• Competitive salary ranging from $60,000.00 to $100,000.00 per year, paid bi-weekly.
• Opportunities for career growth within a dynamic and growing company.
• Travel allowance and company vehicle use for site visits.
• Health, dental, and vision insurance plans.
• Paid time off and company holidays.
• Supportive work environment focused on innovation and teamwork.

About the Company

NexGen Auto Management is a forward-thinking automotive company committed to delivering exceptional customer experiences across multiple market regions. With a strong presence in Gadsden, AL and nearby areas including Mississippi, we focus on innovation, quality, and community engagement. Join us as we drive the future of automotive sales and marketing.