Automotive Internet Manager – Earn $120K–$150K+

Confidential Employer; Charlotte (NC); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

401(k) Plan with Company Match

Paid time off

Career growth opportunities

Job summary

Confidential Employer in Charlotte, NC seeks an Automotive Internet Manager to own and optimize our digital lead operation. The role focuses on rapid response, strong relationship building, and driving showroom appointments to improve conversions in a luxury dealership setting.

The position offers high earning potential with a strong volume of internet traffic, supported by an established brand and growth opportunities.

Qualifications

• Previous automotive Internet Manager, BDC, or digital retail experience required.
• Strong CRM and lead-management skills.
• Proven ability to improve appointment and conversion performance.
• Excellent phone, text, email, and customer communication skills.
• Organized, responsive, and comfortable managing multiple lead sources.
• Experience coaching or managing Internet/BDC staff is a plus.
• Luxury automotive experience is preferred, but strong performers from other automotive brands are encouraged to apply.

Responsibilities

• Manage incoming internet and digital sales leads.
• Oversee lead response time, follow-up, and appointment-setting.
• Work leads through the CRM and ensure consistent communication.
• Improve appointment set, show, and sold rates.
• Monitor lead sources, activity, and conversion performance.
• Coach and support BDC or Internet team members as needed.
• Partner with Sales Managers and the showroom team to maximize opportunities.
• Maintain a high-touch, professional experience expected in a luxury dealership.

Skills

CRM proficiency

Lead management

Communication skills

Coaching/mentoring

Organization

Tools

CRM software

Job description

$120,000 - $150,000+ Annual Income Potential

Luxury Dealership | High-Quality Leads | Career Advancement

A leading luxury automotive dealership in the Charlotte, NC area is seeking to hire an Automotive Internet Manager to take ownership of a strong digital lead operation.

This is a high-visibility role with quality internet traffic, strong earning potential, an established luxury brand, and the opportunity to directly impact showroom traffic and sales performance.

You’ll have the tools, inventory, and support to do what strong Internet Managers do best: respond quickly, build relationships, drive appointments, improve conversions, and create a polished customer experience from the very first interaction.

If you’re currently managing internet leads or BDC performance and want a role where your results are noticed and rewarded, we’d like to speak with you!

What We Offer:

• $120,000 - $150,000+ annual income potential
• Strong internet and digital lead volume
• Luxury automotive environment
• Established dealership with a strong market presence
• Performance-based earning opportunities
• Medical, dental, vision, and disability insurance
• 401(k) Plan with Company Match
• Paid time off
• Career growth and advancement opportunities

What You'll Do:

• Manage incoming internet and digital sales leads
• Oversee lead response time, follow-up, and appointment-setting
• Work leads through the CRM and ensure consistent communication
• Improve appointment set, show, and sold rates
• Monitor lead sources, activity, and conversion performance
• Coach and support BDC or Internet team members as needed
• Partner with Sales Managers and the showroom team to maximize opportunities
• Maintain a high-touch, professional experience expected in a luxury dealership

What We're Looking For:

• Previous automotive Internet Manager, BDC, or digital retail experience required
• Strong CRM and lead-management skills
• Proven ability to improve appointment and conversion performance
• Excellent phone, text, email, and customer communication skills
• Organized, responsive, and comfortable managing multiple lead sources
• Experience coaching or managing Internet/BDC staff is a plus
• Luxury automotive experience is preferred, but strong performers from other automotive brands are encouraged to apply