Internet Sales Manager

Palm-Springs-Kia; Cathedral City (CA); On-site; USD 60,000 - 90,000; Full time

Job summary

Palm Springs Kia in Cathedral City, CA, seeks an Internet Sales Manager to oversee the dealership's Internet department, ensuring timely contact with prospects and effective lead management.

You will lead CRM usage (VinSolutions), optimize response metrics, develop outbound campaigns, and coordinate with Sales and Service to align goals, while maintaining high customer service standards.

Qualifications

• 2+ years in dealership internet sales or call center leadership.
• Proven appointment-set and show-rate performance.
• Strong CRM and lead-management knowledge.
• Valid driver's license and clean driving record.

Responsibilities

• Contact internet, phone, and third-party leads within response-time standards.
• Monitor and optimize lead response, contact, appointment-set, and show rates.
• Oversee CRM usage, data entry, follow-up, and source tracking.
• Develop and manage outbound campaigns for sales and service.
• Track KPIs and report to dealership leadership.
• Collaborate with Sales and Service to align with inventory and monthly goals.
• Handle escalated customer inquiries and maintain high service standards.
• Manage scripts and call flows; update based on performance data.
• Stay current on digital marketing, chat and texting platforms feeding the BDC.
• Support the Sales team with other tasks as needed.

Skills

CRM leadership

Lead management

Phone presence

Data analysis

Coaching & leadership

Tools

VinSolutions

Job description

Description

Overview:

The Internet Sales Manager oversees the dealership's Internet department, ensuring consistent communication with potential customers and effective lead management.

Key Responsibilities

• Ensure all internet, phone, and third-party leads (e.g., AutoTrader, Cars.com, CarGurus) are contacted within dealership response-time standards
• Monitor and optimize lead response times, contact rates, appointment-set rates, and show rates
• Oversee CRM usage (e.g., VinSolutions) to ensure accurate data entry, timely follow-up, and proper lead source tracking
• Develop and manage outbound campaigns for sales and service (equity mining, conquest, loyalty, and service-to-sales)
• Track and report daily, weekly, and monthly KPIs to dealership leadership
• Partner with the Sales and Service Managers to align efforts with inventory, promotions, and monthly goals
• Handle escalated customer inquiries and ensure a high standard of customer service
• Manage scripts, call flows, and objection-handling processes; update as needed based on performance data
• Stay current on digital marketing, chat, and texting platforms that feed the BDC
• Other tasks as needed to assist the Sales team

Requirements

Qualifications

• 2+ years of experience in a dealership, internet sales, or call center leadership role
• Proven track record of hitting appointment-set and show rates
• Strong working knowledge of dealership CRM and lead management tools
• Excellent phone presence, coaching ability, and team leadership skills
• Data-driven mindset with the ability to analyze reports and adjust strategy
• Strong organizational and multitasking skills in a fast-paced environment
• Automotive sales or service background preferred
• Valid driver's license and clean driving record