Automotive Hybrid Sales Manager

Wise Auto Group; Petaluma (CA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

North Bay Hyundai in North Bay, California seeks an experienced Hybrid Sales Manager / Finance Manager to lead our sales team and back up the F&I desk. You will drive deals, optimize CRM activity, and help structure profitable transactions.

The role rewards dual responsibilities with a compensation plan that combines sales leadership with F&I performance, and seeks a hands-on leader who can close and coach simultaneously.

Qualifications

• Automotive dealership sales leadership experience.
• F&I experience strongly preferred.
• Strong CRM and internet lead management knowledge.
• Proven ability to negotiate, structure, and close deals.

Responsibilities

• Lead the sales team to meet monthly objectives and profitability.
• Manage CRM activity, internet leads, phone leads, and follow-ups.
• Ensure timely lead response, appointments, and deal closure.
• Coach sales staff and maintain a high-performance sales environment.
• Provide backup F&I coverage and present financing options.

Skills

Sales management

F&I experience

CRM proficiency

Deal closing

Education

Tools

Job description

HYBRID SALES MANAGER / FINANCE MANAGER

North Bay Hyundai | North Bay, California

An opportunity to lead, close deals, and earn more!

North Bay Hyundai is looking for an experienced, motivated automotive professional to join our team in a unique Hybrid Sales Manager / Finance Manager role.

This is an exciting opportunity for someone who enjoys the sales management side of the automotive business but also has the experience and ability to work deals, close customers, and provide backup coverage in the Finance & Insurance (F&I) department.

We are looking for a hands-on leader who understands today's automotive sales environment, knows how to maximize CRM opportunities, can help move deals across the finish line, and is comfortable stepping into the finance office when needed.

And we believe you should be compensated for both responsibilities!

WHAT YOU'LL BE DOING

Sales Management & Dealership Operations

• Work alongside the sales team to drive monthly sales objectives and dealership profitability.

• Manage and monitor CRM activity, internet leads, phone leads, and customer follow-up.

• Ensure timely lead response, appointment setting, and consistent follow-through.

• Work with salespeople to improve closing ratios and customer experience.

• Desk, structure, negotiate, and close automotive deals.

• Assist with trade evaluations, deal structure, and sales negotiations.

• Coach and support the sales team throughout the sales process.

• Help maintain accountability, productivity, and a positive sales environment.

Finance & Insurance Support

• Provide backup F&I coverage when needed.

• Present financing options and available protection products to customers.

• Assist with menu presentations and product sales.

• Structure and facilitate finance transactions.

• Work with lenders to secure appropriate financing approvals.

• Ensure accurate contracts, deal jackets, and funding documentation.

• Help maintain compliance with dealership, lender, and regulatory requirements.

COMPENSATION & EARNING OPPORTUNITY

We recognize that this position carries additional responsibilities beyond a traditional Sales Manager role.

Our compensation structure is designed to reward performance in BOTH departments.

• Competitive base compensation.

• Monthly sales management performance bonuses.

• Additional compensation for personally handled backup F&I transactions.

• Opportunity to increase earnings through sales department performance and F&I production.

• No artificial ceiling on your ability to earn through the established compensation plan.

When you contribute to the sales department and step into the finance office, we believe you should be rewarded for both.

WHAT WE'RE LOOKING FOR

• Previous automotive dealership sales management experience.

• Automotive F&I experience strongly preferred.

• Strong understanding of CRM systems and internet lead management.

• Proven ability to work deals, negotiate, and close customers.

• Knowledge of automotive financing, lender relationships, and F&I products.

• Strong communication, leadership, and organizational skills.

• Ability to manage multiple responsibilities in a fast-paced dealership.

• Professional, ethical, customer-focused approach.

• A team player who is willing to lead from the front.

WHY NORTH BAY HYUNDAI?

This is an opportunity to join a dealership that recognizes the value of a versatile automotive professional.

We aren't simply looking for someone to manage a sales floor. We want someone who can help create opportunities, close business, support the team, and contribute to dealership profitability in multiple areas.

If you are an experienced Sales Manager with F&I experience—or a Finance Manager who enjoys the sales management side of the business—this could be an excellent opportunity.

Bring your experience. Bring your closing ability. Get rewarded for what you produce.

North Bay Hyundai is an equal opportunity employer. Compensation and employment terms are subject to a written agreement and applicable California employment laws.