Automotive General Sales Manager

BAY AREA AUTOMOTIVE LLC; Oregon; On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Employee discounts on vehicles

Job summary

BAY AREA AUTOMOTIVE LLC in Oregon Coast region is seeking a General Sales Manager to lead a team of Sales Consultants from vehicle selection to financing and ownership solutions. You will coach on the floor, driving urgency, accountability, and trust across the guest experience.

The role requires automotive sales management experience; GSM or desk experience is strongly preferred. Must have a valid driver's license and be able to lead on site in Oregon.

Qualifications

• A proven leader of high-performing sales teams.
• Someone whose former team members would follow you again.
• A coach first: you'd rather build a closer than be the closer.
• High-energy, consistent, and steady under pressure.
• Honest and transparent with guests and teammates alike.
• Automotive sales management experience required; GSM or desk experience strongly preferred.
• Valid driver's license and clean driving record.

Responsibilities

• Lead from the front: set clear daily priorities and hold the team to high standards.
• Coach and develop consultants through every step of the guest experience, including trades and financing.
• Run consistent, practical sales training that builds skill and confidence.
• Own the department's results: gross, volume, CSI, and inventory health.
• Build a team where people want to stay, grow, and eventually lead.

Skills

Sales leadership

Coaching

Automotive sales mgmt

Integrity & transparency

Team leadership

Job description

Benefits

• Employee discounts
• Health insurance
• Paid time off

General Sales Manager

We're Building Something Different

At REAL, we don't have customers. We have guests. And the way we treat our guests starts with the way we treat our team. We're a group of Oregon Coast dealerships built on four commitments: Respect Always. Empower People. Act with Integrity. Lead with Transparency. We reject the industry's legacy model of pressure, games, and burnout, and we're looking for a leader ready to prove there's a better way.

How We Lead

Leaders Eat Last. Your job is to serve your team first. Their growth, their confidence, and their success come before your own. When your people win, you win.

Extreme Ownership. No excuses, no blame. When the team falls short, the leader owns it, fixes it, and moves forward. You set the standard and live it every day on the floor.

The Role

You'll lead a team of Sales Consultants who guide each guest through the entire experience, from vehicle selection to trade, financing, and ownership solutions. You'll be on the floor, not behind a closed door, coaching in real time and building a culture of urgency, accountability, and trust.

What You'll Do

• Lead from the front: set clear daily priorities and hold the team to high standards
• Coach and develop consultants through every step of the guest experience, including trades and financing
• Run consistent, practical sales training that builds skill and confidence
• Own the department's results: gross, volume, CSI, and inventory health
• Build a team where people want to stay, grow, and eventually lead

Who You Are

• A proven leader of high-performing sales teams, with results to show for it
• Someone whose former team members would follow you again
• A coach first: you'd rather build a closer than be the closer
• High-energy, consistent, and steady under pressure
• Honest and transparent with guests and teammates alike
• Automotive sales management experience required; GSM or desk experience strongly preferred
• Valid driver's license and clean driving record

Compensation

• $60,000–$80,000 base salary, plus a performance bonus
• Total annual compensation of $150,000–$180,000+, based on experience and proven history

What We Offer

• Medical, dental, and vision insurance
• Life insurance
• Paid time off
• Employee discounts on vehicles, parts, and service
• Ongoing leadership development led directly by ownership, built on Extreme Ownership and Leaders Eat Last. This isn't a one-time orientation; it's a continuing program for every leader in our group
• The chance to help build a dealership culture you'll be proud of

Location

Must live in Oregon or be willing to relocate before the start date.