Automotive BDC Marketing Manager: Drive Campaigns & Growth

Scranton-Gmc-Cadillac; Vernon (CT); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Major medical and dental plan

401K plan

Job summary

Scranton Cadillac & GMC in Vernon, CT is seeking an experienced Automotive BDC Marketing Manager to lead creative marketing initiatives. You will oversee AD and video production, edit and boost content, and drive social media and digital advertising campaigns across Google, Facebook, Instagram, YouTube, and more.

You’ll manage the dealership database to craft targeted text and email campaigns and oversee leads from various sources.

Qualifications

• Experience in automotive dealership marketing preferred.
• Ability to create and execute digital ad campaigns.
• Proven skills in video production and editing.

Responsibilities

• Create and manage ad and video content for channels.
• Edit, post and boost social content to maximize reach.
• Understand and leverage social media platforms for engagement.
• Run广告 campaigns on Google, Facebook, Instagram, YouTube and other platforms.
• Manage a large dealership database to segment and deploy text/email campaigns.
• Manage dealership leads and lead sources to drive sales.

Skills

Marketing

Video production

Social media management

Digital advertising

Email campaigns

CRM

Tools

Google Ads

Facebook Ads

Instagram Ads

YouTube Ads

Job description

Scranton Cadillac & GMC in Vernon, CT is seeking an experienced Automotive BDC Marketing Manager to lead creative marketing initiatives. You will oversee AD and video production, edit and boost content, and drive social media and digital advertising campaigns across Google, Facebook, Instagram, YouTube, and more.

You’ll manage the dealership database to craft targeted text and email campaigns and oversee leads from various sources.