Auto Product Marketing Lead - Launch & Optimize Campaigns

Woody Folsom Chrysler Dodge Jeep; Baxley (GA); On-site; USD 50,000 - 100,000; Full time

Benefits offered by this job

Competitive commission

Professional development

Team environment

Health and wellness benefits

Company perks and incentives

Job summary

Woody Folsom Chrysler Dodge Jeep in Baxley, GA is seeking a Product Marketing Specialist to drive demand through data-driven marketing plans and market insights. You will collaborate with sales and product teams to craft collateral, coordinate launches, and measure campaign ROI.

The role emphasizes cross-functional coordination, timely delivery of marketing campaigns, and staying ahead of industry trends to maintain a competitive edge in the automotive market.

Qualifications

• Proven experience in product marketing, preferably within automotive or related industry.
• Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency with marketing software and tools.

Responsibilities

• Develop and implement comprehensive product marketing plans that drive demand and increase product adoption.
• Conduct market research and analyze customer insights to guide product positioning and messaging.
• Collaborate with sales and product teams to create marketing collateral, sales tools, and training materials.
• Manage product launches, coordinating cross-functional efforts to ensure timely delivery and successful campaigns.
• Track and report on marketing performance metrics to optimize campaigns and improve ROI.
• Stay informed about industry trends, competitors, and emerging technologies to maintain a competitive edge.

Skills

Product marketing

Analytical skills

Communication

Project management

Marketing tools

Tools

Marketing software tools

Job description

Woody Folsom Chrysler Dodge Jeep in Baxley, GA is seeking a Product Marketing Specialist to drive demand through data-driven marketing plans and market insights. You will collaborate with sales and product teams to craft collateral, coordinate launches, and measure campaign ROI.

The role emphasizes cross-functional coordination, timely delivery of marketing campaigns, and staying ahead of industry trends to maintain a competitive edge in the automotive market.