Auto Home Senior Product Analyst (Hybrid)

CMFG Life Insurance Company; Madison (WI); Hybrid; USD 93,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employee assistance program

Life insurance

Disability plans

Parental leave

Paid time off

401k

Tuition reimbursement

Hybrid work

Job summary

TruStage is seeking a Product Analyst to drive data-informed decisions for our Auto/Home program. You will partner with the Senior Product Manager and collaborate with Marketing, Finance, and Actuarial teams to deliver actionable insights shaping product strategy and consumer experience.

You will build KPI models, analyze ROI and customer journeys, monitor industry trends, and support roadmap planning in a data-governed environment.

Qualifications

• 5+ years experience in product analytics, business analysis, or a similar role.
• Proficiency in advanced analytics methods and experience with BI tools (e.g. Power BI); knowledge of data warehousing and ETL processes.
• Strong understanding of data modeling, data visualization, and reporting best practices.
• Excellent communication skills and ability to present complex data in a clear, actionable way.
• Familiarity with Agile methodologies and product development lifecycle.

Responsibilities

• Partner with senior product manager and director to develop and manage program KPIs; build models to inform/support future program strategy.
• Provide data-driven recommendations to support roadmap planning and strategic initiatives.
• Analyze product performance across auto/home partners and industry trends to identify opportunities for improvement.
• Conduct deep-dive analyses on ROI, customer journey analytics, funnel analysis, and retention; develop cost-of-acquisition factors by consumer segment.
• Collaborate with cross-functional teams including marketing, operations, and finance to align on business objectives.
• Serves as Business Data Steward for auto/home product data, ensuring accuracy and governance.
• Monitor competitive landscape and industry benchmarks.
• Assists with or conducts competitive analysis/assessment/research for new delivery channels and product/partner enhancements.

Skills

Data analytics

Power BI

Data visualization

Data modeling

Agile methodologies

Communication skills

Strategic analysis

Financial acumen

Education

Bachelor's degree

Tools

ETL processes

Data warehousing

Job description

At TruStage, we're on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what's possible. We need you to help us shape what's next. You'll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition.

Job Purpose:

The Product Analyst will play a pivotal role in driving data-informed decisions for our Auto/Home program. This position is responsible for conducting in-depth product and program analysis, ensuring data accuracy and integrity, and delivering actionable insights that shape product strategy and enhance the consumer experience. Additionally, this role will also monitor industry trends to anticipate market shifts and maintain competitive adavantage. As a key contributor, you will partner closely with the Senior Product Manager and provide analytical outputs to Marketing, Finance, and Actuarial teams, that influence business decisions. Leveraging data, you will uncover trends, identify opportunities, and support initiatives that fuel growth and improve consumer engagement. The ideal candidate combines strong analytical expertise with proficiency in data visualization tools and techniques, and has a passion for understanding market dynamics.

Job Responsibilities:

• Partner with senior product manager and director to develop and manage program KPIs; build models to inform/support future program strategy.


• Provide data-driven recommendations to support roadmap planning and strategic initiatives.


• Analyze product performance across auto/home partners and industry trends to identify opportunities for improvement.


• Conduct deep-dive anayses on ROI, customer journey analytics, funnel analysis, and retention; develop cost-of-acquisition factors by consumer segment.


• Collaborate with cross-functional teams including marketing, operations, and finance to align on business objectives.


• Serves as Business Data Steward for auto/home product data, ensuring accuracy and governance


• Monitor competitive landscape and industry benchmarks


• Assists with or conducts competitive analysis/assessment/research for new delivery channels and product/partner enhancements.

Job Requirements:

• Bachelor's degree in Business, Economics, Data Analytics, Computer Science, or related field.


• 5+ years experience in product analytics, business analysis, or a similar role.


• Proficiency in advanced analytics methods and experience with BI tools (e.g. Power BI); knowledge of data warehousing and ETL processes.


• Strong understanding of data modeling, data visualization, and reporting best practices.


• Excellent communication skills and ability to present complex data in a clear, actionable way.


• Familiarity with Agile methodologies and product development lifecycle.


• Comfortable with data governance and integrity.


• Ability to apply strategic analysis models and translate strategy into actionable plans.


• Financial acumen to interpret P&L, ROI, and other key metrics for product/program performance.

TruStage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. Candidates may choose to opt out of this process.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range: $93,100.00 - $139,700.00

At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when "life happens," you can focus on what's most important.

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