Senior Auto/Home Product Analyst | Data-Driven Growth

CMFG Life Insurance Company; Madison (WI); Hybrid; USD 93,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Employee assistance program

Life insurance

Disability plans

Parental leave

Paid time off

401k

Tuition reimbursement

Hybrid work

Job summary

TruStage is seeking a Product Analyst to drive data-informed decisions for our Auto/Home program. You will partner with the Senior Product Manager and collaborate with Marketing, Finance, and Actuarial teams to deliver actionable insights shaping product strategy and consumer experience.

You will build KPI models, analyze ROI and customer journeys, monitor industry trends, and support roadmap planning in a data-governed environment.

Qualifications

• 5+ years experience in product analytics, business analysis, or a similar role.
• Proficiency in advanced analytics methods and experience with BI tools (e.g. Power BI); knowledge of data warehousing and ETL processes.
• Strong understanding of data modeling, data visualization, and reporting best practices.
• Excellent communication skills and ability to present complex data in a clear, actionable way.
• Familiarity with Agile methodologies and product development lifecycle.

Responsibilities

• Partner with senior product manager and director to develop and manage program KPIs; build models to inform/support future program strategy.
• Provide data-driven recommendations to support roadmap planning and strategic initiatives.
• Analyze product performance across auto/home partners and industry trends to identify opportunities for improvement.
• Conduct deep-dive analyses on ROI, customer journey analytics, funnel analysis, and retention; develop cost-of-acquisition factors by consumer segment.
• Collaborate with cross-functional teams including marketing, operations, and finance to align on business objectives.
• Serves as Business Data Steward for auto/home product data, ensuring accuracy and governance.
• Monitor competitive landscape and industry benchmarks.
• Assists with or conducts competitive analysis/assessment/research for new delivery channels and product/partner enhancements.

Skills

Data analytics

Power BI

Data visualization

Data modeling

Agile methodologies

Communication skills

Strategic analysis

Financial acumen

Education

Bachelor's degree

Tools

ETL processes

Data warehousing

Job description

TruStage is seeking a Product Analyst to drive data-informed decisions for our Auto/Home program. You will partner with the Senior Product Manager and collaborate with Marketing, Finance, and Actuarial teams to deliver actionable insights shaping product strategy and consumer experience.

You will build KPI models, analyze ROI and customer journeys, monitor industry trends, and support roadmap planning in a data-governed environment.