Automotive Brand Marketing Manager (Mass Market Brands)

AutoNation Inc.; Irving (TX); On-site; USD 100,000 - 163,000; Full time

Benefits offered by this job

Competitive compensation

401k matching

Associate purchase/discount programs

YouDecide deals

DRVPNK charitable partnership

Job summary

AutoNation is seeking an Automotive Brand Marketing Manager (Mass Market Brands) to lead OEM marketing strategy and execution nationwide. This role partners with Brand Presidents, OEM partners, Field Marketing, Media, CRM, and more to align initiatives with corporate priorities and maximize ROI.

You will drive campaigns, incentives, events, and product launches while overseeing co-op funding, performance analytics, and stakeholder communication. Travel up to 50% is required in this dynamic role.

Qualifications

• 5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry.
• Proven ability to lead large-scale marketing initiatives across multiple markets.
• Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.
• Experience influencing senior leaders and driving alignment across cross-functional teams.
• Demonstrated success managing agency and vendor partnerships.

Responsibilities

• Develop and execute OEM marketing strategies that support sales, service, parts, and mobile service performance.
• Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
• Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders.
• Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
• Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
• Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
• Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes.

Skills

Marketing analytics

Budgeting

Forecasting

Performance measurement

Influencing senior leaders

Vendor partnerships

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Excel

PowerPoint

Microsoft Office

Job description

The Automotive Brand Marketing Manager (Mass Market Brands) leads OEM marketing strategy and execution for assigned automotive brands nationwide. Serving as the primary marketing partner to Brand Presidents and OEM partners, this role translates business insights, funding opportunities, and OEM priorities into integrated marketing strategies that drive vehicle sales, service, parts, and customer engagement.

They also partner across Field Marketing, Media, CRM, Creative, After Sales, and Operations to ensure alignment between OEM initiatives, corporate priorities, and local market execution while maximizing performance and ROI. The position reports to Vice President, Field Marketing.

Job Responsibilities

• Develop and execute OEM marketing strategies that support sales, service, parts, and mobile service performance.
• Align OEM objectives with corporate marketing initiatives, media planning, CRM programs, and creative campaigns.
• Serve as the primary marketing liaison to Brand Presidents, OEM partners, and key internal stakeholders.
• Lead communication and execution of OEM programs, incentives, events, promotions, and product launches.
• Partner with Media, CRM, Creative, and Marketing Strategy teams to optimize marketing performance, lead generation, and cost efficiency.
• Evaluate OEM-sponsored programs, vendors, and funding opportunities to maximize effectiveness and ROI.
• Manage OEM co-op funding planning, forecasting, reconciliation, and allocation processes.
• Monitor OEM compliance standards, incentive programs, and participation requirements.
• Provide strategic guidance and support to Field Marketing Directors, Local Marketing Managers, and market leadership teams.
• Analyze performance trends and share actionable insights to drive continuous improvement and business growth.
• Represent the company at OEM regional and national marketing meetings and communicate key takeaways across the organization.
• Support acquisition, divestiture, and facility upgrade initiatives in partnership with OEM stakeholders.

Qualifications

• 5+ years of marketing experience, preferably within automotive retail, OEM marketing, or a related industry.
• Proven ability to lead large-scale marketing initiatives across multiple markets.
• Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.
• Experience influencing senior leaders and driving alignment across cross-functional teams.
• Demonstrated success managing agency and vendor partnerships.
• Advanced proficiency in Microsoft Office, including Excel and PowerPoint.

Preferred Experience

• Bachelor's degree in Marketing, Communications, Business, or related field required.
• Automotive retail and OEM marketing experience.
• Multi-market marketing leadership experience.
• Knowledge of co-op programs, incentive structures, and OEM compliance requirements.
• Experience supporting both sales and after-sales marketing initiatives.

Travel Requirements

• Up to 50% travel within assigned markets.
• Ability to work in a standard office environment and travel frequently as business needs require.

Base Salary

$100,000.00 - $162,500.00 commensurate with experience, qualifications, and geographic location. This position is also eligible for an annual performance-based bonus, in accordance with the company's applicable incentive plan.

Exciting Benefits And Perks Await You

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.