Audio & Haptics Product Marketing Engineer

118-WW TMG MFG OPS; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Texas Instruments seeks a Product Marketing Engineer to develop business plans and marketing strategies for its CA AH product line. The PME will maintain customer requirements and identify marketing opportunities aligned with product objectives.

The role emphasizes collaborating with cross-functional teams to drive lifecycle marketing, from pre-release to post-release, and to ensure profitable growth across consumer audio amplifiers and haptics domains.

Qualifications

• Bachelor's degree in electrical engineering or similar.
• 2 years of relevant experience required.
• Strong communication and stakeholder management skills.

Responsibilities

• Drive design ins to design wins to grow revenue while maintaining profitability.
• Maintain relationships with top tier customers and the respective account managers to understand opportunities.
• Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers.
• Plan, manage and execute all marketing activities during the life cycle of a new product (Pre release, at release and post release).
• Review competitive landscape and building strategies to address gaps.
• Interface with customers and TI field sales/applications to support design ins.

Skills

Relationship building

Communication skills

Team collaboration

Initiative & drive

Time management

Analytical thinking

Problem solving

Education

Bachelor's degree in Electrical Engineering or similar

Job description

Texas Instruments seeks a Product Marketing Engineer to develop business plans and marketing strategies for its CA AH product line. The PME will maintain customer requirements and identify marketing opportunities aligned with product objectives.

The role emphasizes collaborating with cross-functional teams to drive lifecycle marketing, from pre-release to post-release, and to ensure profitable growth across consumer audio amplifiers and haptics domains.