Product Marketing Engineer

Texas Instruments; Dallas, Northern (TX, KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Texas Instruments is seeking a Product Marketing Engineer to join our Analog Power Products organization in Dallas. You will combine your technical background with market insight to define product strategy, drive product roadmaps, and grow revenue for TI's analog power product lines.

As the voice of the market, you will shape product definitions, position offerings competitively, and collaborate with engineering and sales to drive adoption and growth across TI's analog power portfolio.

Qualifications

• Ability to analyze markets and customer needs to shape product strategy.
• Experience in defining product roadmaps and positioning for technical products.
• Understanding of pricing strategies and revenue growth drivers.

Responsibilities

• Define and prioritize roadmaps for analog power lines using customer, market and competitive insights.
• Develop product positioning, messaging, and pricing strategies that drive market share and revenue growth.
• Engage with customers and TI's sales teams to understand current and future design needs.
• Collaborate with systems and design engineers to influence new product definitions.
• Monitor the competitive landscape and develop differentiated technical positioning.
• Create marketing collateral, product briefs, and technical presentations for sales enablement.
• Track product performance metrics and identify portfolio optimization opportunities.
• Support new product launches including sampling strategies, announcements, and customer engagement plans.

Skills

Market analysis

Product strategy

Pricing strategy

Cross-functional teamwork

Customer engagement

Job description

Product Marketing Engineer

Change the world. Love your job.

Texas Instruments is seeking a Product Marketing Engineer to join our Analog Power Products organization in Dallas. In this role, you will combine your technical background with market insight to define product strategy, drive product roadmaps, and grow revenue for TI's analog power product lines.

Product Marketing Engineers at TI are the voice of the market. You will use a blend of technical knowledge and business acumen to define products customers want, position them competitively, and work across engineering and sales to drive adoption and growth.

Responsibilities include:

• Define and prioritize product roadmaps for assigned analog power product lines based on customer, market, and competitive analysis
• Develop product positioning, messaging, and pricing strategies that drive market share and revenue growth
• Engage with customers and TI's sales teams to understand current and future design needs
• Collaborate with systems and design engineering teams to influence new product definitions
• Monitor the competitive landscape and develop differentiated technical positioning
• Create marketing collateral, product briefs, and technical presentations that enable the sales force and drive customer engagement
• Track product performance metrics and identify portfolio optimization opportunities
• Support new product launches including sampling strategies, announcement, and customer engagement plans