Product Marketing Engineer: Drive product strategy & growth

Texas Instruments; Tucson (AZ); On-site; USD 90,000 - 140,000; Full time

Job summary

Texas Instruments in Tucson, AZ seeks a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. The PME maintains customer requirements and identifies opportunities aligned with product line objectives.

You will drive market initiatives across product life cycles, collaborate with cross-functional teams, and support customers and field teams to grow profitability while maintaining competitive positioning.

Qualifications

• Bachelor's degree in electrical engineering or similar required.
• 3-5+ years of relevant semiconductor industry experience.
• Strong verbal and written communication skills.

Responsibilities

• Drive DINs to DWINs to grow NR while maintaining profitability.
• Maintain relationships with top tier customers and account managers.
• Develop product positioning and messaging to differentiate TI products.
• Plan, manage and execute all marketing activities during product life cycle.
• Review competitive landscape and address gaps.
• Interface with customers and TI field sales/applications for support.
• Follow up opportunities and coordinate price, visits, sampling activity.
• Collaborate with cross-functional teams to communicate product strategies.

Skills

Relationship building

Verbal communication

Written communication

Team collaboration

Travel

Education

Bachelor's degree

3-5+ years semiconductor experience

Job description

Texas Instruments in Tucson, AZ seeks a Product Marketing Engineer to develop business plans, marketing strategy and forecasts for assigned product lines. The PME maintains customer requirements and identifies opportunities aligned with product line objectives.

You will drive market initiatives across product life cycles, collaborate with cross-functional teams, and support customers and field teams to grow profitability while maintaining competitive positioning.