Audio & Digital Ad Sales Executive

Capitol Broadcasting Company Inc; Raleigh (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Capitol Broadcasting Company Inc in Raleigh, NC is seeking a Radio Account Executive for Audio and Digital to drive revenue growth and strengthen key client relationships through customized advertising solutions.

The role focuses on selling audio, digital, and event sponsorships, developing strategic sales plans, and partnering with marketing, production, and programming teams to deliver effective campaigns. Strong communication and client-service skills are essential.

Qualifications

• At least one year of experience in sales.
• Excellent written and oral communication skills are a must
• Proven track record of meeting and exceeding sales goals.
• Ability to develop and maintain strong client relationships.
• Lifelong learner and the drive to become very knowledgeable of various business categories
• Self-motivated, results-driven, and highly organized.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Develop and execute strategic sales plans to achieve the goals of the client and company.
• Consistently exhibit successful new business development activities
• Identify and cultivate relationships with key decision-makers locally, regionally and with advertising agencies.
• Sell integrated advertising solutions, including audio, digital, and event sponsorships.
• Conduct market research to identify potential business opportunities.
• Effective relationship building, customer service, communication and negotiation skills
• Negotiate contracts and pricing with clients to maximize revenue.
• Collaborate with internal teams, including marketing, production, and programming, to ensure successful campaign execution.
• Monitor and analyze sales performance, providing reports and forecasts to leadership.
• Stay informed about industry trends, competitive landscape, and emerging marketing strategies.

Skills

Sales

Communication

Relationship building

Negotiation

CRM

Independent and collaborative

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

CRM software

Microsoft Office Suite

Job description

Capitol Broadcasting Company Inc in Raleigh, NC is seeking a Radio Account Executive for Audio and Digital to drive revenue growth and strengthen key client relationships through customized advertising solutions.

The role focuses on selling audio, digital, and event sponsorships, developing strategic sales plans, and partnering with marketing, production, and programming teams to deliver effective campaigns. Strong communication and client-service skills are essential.