Director, Audience Data & Platforms Strategy

Publicis Groupe; Chicago (IL); On-site; USD 112,000 - 161,000; Full time

Job summary

Publicis Groupe’s Spark Foundry in Chicago seeks an Associate Director to lead the Audience Design team’s data integration and ad/martech strategy for client campaigns. You will drive conversations with clients and internal teams, shaping data-enabled approaches across activation, measurement, and insights.

You’ll consult on partner/vendor selection, data onboarding, platform integrations, audience activation, testing frameworks, and audience reporting.

Qualifications

• 5+ years of prior digital advertising experience in a client-services capacity
• 2+ years managing 2+ direct reports
• In-depth technical knowledge of ad and marketing technology including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, customer data management platforms, identity resolution solutions, DSPs
• Strong project management skills and keen ability to delegate
• Strong understanding of digital media planning and management processes
• Expert knowledge and experience with Identity Solution tools (eg. Epsilon, LiveRamp, Neustar)
• Expert understanding and usage of CDP (eg. Salesforce, Treasure Data)
• Expert understanding data flow within adtech/martech ecosystem.

Responsibilities

• Manage data strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approach
• Understand how platform/data technologies work and explain technical concepts in plain terms
• Identify opportunities – industry learning, meet with vendors and provide a POV with a client lens
• Oversee relationship with Identity Resolution platforms, CDPs, or other AdTech solutions and deploy data tech solutions
• Partner with internal Programmatic and media investment arms to support campaign activation and advanced data use cases
• Oversee, author and edit media documents (timelines, POVs, RFPs, plans, memos)
• Share knowledge with client and internal teams regarding audience insights and results
• Provide input to client business-related decisions
• Ownership of day-to-day client relationship (mid-level)
• Anticipates risks and prepares multiple resolutions
• Actively manages client care strategies
• Builds strong client relationships
• Accountable for manager and associate level deliverables
• Provide clear direction and messages
• Demonstrate Intellectual Capital and articulate a point of view
• Mentor others
• Onboarding and team readiness

Skills

Digital advertising

Client services

AdTech knowledge

Identity resolution

Tools

Epsilon

LiveRamp

Neustar

Salesforce

Treasure Data

Job description

Publicis Groupe’s Spark Foundry in Chicago seeks an Associate Director to lead the Audience Design team’s data integration and ad/martech strategy for client campaigns. You will drive conversations with clients and internal teams, shaping data-enabled approaches across activation, measurement, and insights.

You’ll consult on partner/vendor selection, data onboarding, platform integrations, audience activation, testing frameworks, and audience reporting.