Audience Insights & Digital Analytics Analyst

The Smith Center; Las Vegas (NV); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid time off

Paid holidays and personal days

401(k) with employer match

On-site parking

Job summary

The Smith Center in Las Vegas is seeking an Analyst, Digital Analytics & Audience Insights to drive data-driven marketing across performances, programs, and campaigns. You will analyze patron behavior and build dashboards across Tessitura, CRM, and ticketing systems to inform strategy.

Strong analytical skills, GA4, Looker Studio, and campaign reporting experience are key. The role collaborates with marketing teams in a fast-paced nonprofit arts environment and supports revenue growth

Qualifications

• Bachelor's degree in Marketing or related field, or equivalent experience.
• Experience with Tessitura or similar CRM platforms.
• Experience with audience segmentation and campaign reporting.
• Experience with Looker Studio, Power BI, Tableau, or similar tools.
• Familiarity with email marketing platforms and Prospect2 is a plus.
• Experience with Google Analytics 4, attribution, and marketing measurement preferred.
• Experience with A/B testing, conversion analysis, or campaign optimization preferred.

Responsibilities

• Analyze patron behavior, purchase trends, and campaign performance to identify opportunities to improve audience engagement and revenue.
• Develop audience segments based on customer behavior, purchase history, demographics, and engagement trends.
• Support lifecycle marketing efforts from prospects to buyers and retention of subscribers.
• Create and maintain dashboards and reports across CRM, email, website analytics, and ticketing platforms.
• Collaborate with marketing teams to support audience targeting, campaign tracking, and reporting needs.
• Stay current on digital analytics trends and best practices in CRM, analytics, and marketing measurement.

Skills

Analytical thinking

Excel

Looker Studio

Google Analytics 4

Tessitura

Prospect2

Data visualization

Campaign reporting

Lifecycle marketing

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Tessitura Analytics

Prospect2

Google Analytics 4

Job description

The Smith Center in Las Vegas is seeking an Analyst, Digital Analytics & Audience Insights to drive data-driven marketing across performances, programs, and campaigns. You will analyze patron behavior and build dashboards across Tessitura, CRM, and ticketing systems to inform strategy.

Strong analytical skills, GA4, Looker Studio, and campaign reporting experience are key. The role collaborates with marketing teams in a fast-paced nonprofit arts environment and supports revenue growth