Audience Growth Lead: Multi-Channel Campaigns

KCRW; Santa Monica (CA); On-site; USD 85,000 - 95,000; Full time

Benefits offered by this job

Hybrid work schedule

Sick leave

Vacation leave accrual

Health insurance

403(b) with company match

Paid holidays

Job summary

KCRW is seeking a Senior Manager, Audience Growth in Santa Monica to lead integrated marketing campaigns across channels. This role is a hands-on leader who sets strategy, writes copy, develops briefs, and manages paid media, partnerships, and performance from start to finish.

You will drive audience growth and engagement, including newsletters, events, and app activity, and report to the VP of Marketing & Membership.

Qualifications

• 5+ years of experience in digital, growth, or integrated marketing.
• Proven experience owning multi‑channel campaigns from strategy to reporting.
• Strong project-management skills across multiple campaigns and deadlines.
• Experience navigating cross-functional organizations and coordinating stakeholders.

Responsibilities

• Own integrated marketing campaigns from strategy through execution with clear goals and measures.
• Build and manage campaign plans with owners, deadlines, risks, and approvals.
• Coordinate internal and external partners to align on goals, plan, and timing.
• Develop briefs, messaging, copy, and assets while coordinating execution across the team.
• Manage marketing calendar and prioritize campaigns based on goals and capacity.
• Oversee paid newsletter acquisition program and partner with internal owners to grow audiences.

Skills

Digital marketing

Campaign management

Multi-channel campaigns

Project management

Data-driven decisions

AI in marketing

Job description

KCRW is seeking a Senior Manager, Audience Growth in Santa Monica to lead integrated marketing campaigns across channels. This role is a hands-on leader who sets strategy, writes copy, develops briefs, and manages paid media, partnerships, and performance from start to finish.

You will drive audience growth and engagement, including newsletters, events, and app activity, and report to the VP of Marketing & Membership.