Audience Growth Lead — Donor Acquisition & Strategy

Alliance Defending Freedom; Scottsdale (AZ); On-site; USD 103,000 - 150,000; Full time

Job summary

Alliance Defending Freedom is seeking an Audience Growth Program Manager to own audience growth programs, raise awareness of ADF, engage potential donors, and inspire their first gift.

You will partner with project managers, vendors, and agencies to drive plans, write marketing briefs, and ensure budgets and results are tracked with precision. The ideal candidate thrives where marketing strategy, data, and execution meet a mission-driven nonprofit environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of comparable marketing, agency, or program management experience.
• Demonstrated experience managing vendors, contractors or marketing agencies, including establishing contracts approved by legal.
• Experience writing and organizing clear, compelling marketing briefs.
• Experience using campaign and audience data to make optimization recommendations.
• Strong organizational and program-management skills, with the ability to juggle multiple concurrent strategy plans and campaigns.
• Ability to partner cross-functionally with project managers, marketing operations, and data teams to deliver results.
• Familiarity with digital marketing, connected television, and/or direct mail production.

Responsibilities

• Guide brand and media-buy contracts through legal review and approval, collaborating with the marketing team to keep tracking terms, timelines, and deliverables on schedule.
• Turn campaign testing and learnings into sharper audience growth and content strategy, translating campaign results into concrete improvements for future content and targeting.
• Analyze campaign and audience data to spot trends and deliver optimization recommendations that boost donor acquisition and engagement across conventional channels and sponsored marketing events.
• Organize, edit, and, when needed, write clear, compelling marketing briefs that align internal teams and external partners around campaign objectives, audience, and deliverables.
• Partner closely with the Audience Growth team, project managers, Marketing Operations, and Data teams to drive audience growth strategy plans forward, keeping deliverables, dependencies, and timelines on track, while ensuring accurate, timely campaign and program reporting.
• Build and support strong vendor and agency relationships.
• Establish and manage delivery schedules for ads, mail, and other campaign content across internal teams and outside partners.
• Track campaign costs against budget and reconcile spend to keep programs on target.

Skills

Vendor Management

Marketing Analytics

Campaign Planning

Cross-Functional Work

Content Strategy

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce Marketing Cloud

Google Analytics

Job description

Alliance Defending Freedom is seeking an Audience Growth Program Manager to own audience growth programs, raise awareness of ADF, engage potential donors, and inspire their first gift.

You will partner with project managers, vendors, and agencies to drive plans, write marketing briefs, and ensure budgets and results are tracked with precision. The ideal candidate thrives where marketing strategy, data, and execution meet a mission-driven nonprofit environment.