Audience Growth & Insights Manager

LexisNexis; New York (NY); Hybrid; USD 114,300 - 190,500; Full time

Job summary

LexisNexis Legal & Professional is seeking a dedicated Audience Engagement Manager to deepen subscriber engagement across Law360, Law360 Pulse, and MLex. This hybrid role can be based in New York City or Washington, DC, with three days in the office weekly.

You will partner with editorial, marketing, and product teams to translate analytics into actionable newsroom strategy. The role focuses on analyzing audience behavior, shaping editorial decisions, and driving growth across platforms,

Qualifications

• Experience in audience development, digital marketing, or content analytics.
• Experience in a newsroom, media, or editorial analytics environment preferred.
• Familiarity with analytics tools listed above and ability to translate data into insights.

Responsibilities

• Analyze article and newsletter performance across platforms to understand what resonates with readers.
• Translate complex data into concise insights that support editorial decision-making.
• Help shape editorial strategies to maximize audience impact.
• Track audience behavior by product, region, channel, and topic to uncover growth opportunities.
• Identify high-performing formats, topics, and tones, and share insights.
• Write clear, jargon-free performance reports that explain why content succeeds.
• Design, run, and interpret A/B headline tests.
• Collaborate with product, marketing, and editorial teams on content promotion strategies.
• Help build trust and understanding of engagement metrics across the newsroom.

Skills

Audience development

Digital marketing

Content analytics

Newsroom experience

Analytics literacy

Tools

Google Analytics

Adobe Analytics

Parse.ly

Chartbeat

Job description

LexisNexis Legal & Professional is seeking a dedicated Audience Engagement Manager to deepen subscriber engagement across Law360, Law360 Pulse, and MLex. This hybrid role can be based in New York City or Washington, DC, with three days in the office weekly.

You will partner with editorial, marketing, and product teams to translate analytics into actionable newsroom strategy. The role focuses on analyzing audience behavior, shaping editorial decisions, and driving growth across platforms,