Audience Engagement Manager

Reed Technology; Washington; Hybrid; USD 114,000 - 190,000; Full time

Job summary

LexisNexis Legal & Professional is seeking an Audience Engagement Manager to deepen subscriber engagement with journalism across Law360, Law360 Pulse and MLex. The role partners with editorial, marketing and product teams, shaping strategies and reporting on performance while working from a hybrid office in New York City or Washington, DC.

You will analyze article and newsletter performance, translate data into actionable insights, and help grow readership through data-driven editorial

Qualifications

• Curious, analytical person thriving in fast-paced environments.
• Experience in audience development, digital marketing or content analytics.
• Experience in newsroom, media, or editorial analytics preferred.
• Familiarity with analytics tools such as GA, Adobe Analytics, Parse.ly, Chartbeat.
• Ability to identify patterns in data and communicate insights clearly.
• Experience with A/B testing and interpreting results.

Responsibilities

• Analyze article and newsletter performance across platforms to understand reader resonance.
• Translate complex data into concise insights for editorial decisions.
• Help shape editorial strategies to maximize audience impact.
• Track audience behavior by product, region, channel, and topic to find growth opportunities.
• Identify high-performing formats, topics, and tones and share insights.
• Write clear, jargon-free performance reports explaining why content succeeds.
• Design, run, and interpret A/B headline tests.
• Collaborate with product, marketing, and editorial teams on content promotion.

Skills

Audience development

Digital analytics

Newsroom analytics

Written communication

Cross-functional collaboration

A/B testing

Visualization

Tools

Google Analytics

Adobe Analytics

Parse.ly

Chartbeat

Job description

Are you passionate about turning audience data into actionable insights that shape impactful journalism?

Do you thrive at the intersection of analytics, editorial strategy and digital growth?

About our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.

About the Role

_ This is a hybrid role based in New York City or Washington, DC. Team members are expected to work in their local office three days per week. _

LexisNexis’ Legal News division (Law360/Law360 Pulse/MLex) is looking for a dedicated audience engagement manager who can help deepen and grow subscriber engagement with our journalism.

The person will be part of a new audience team, working with Law360, Law360 Pulse and MLex media brands. You will be a key partner for editorial teams and work closely with marketing and product teams.

This is a newly created position with the opportunity to make a significant impact as we build this team from the ground up.

Responsibilities

• Analyze article and newsletter performance across platforms to understand what resonates with readers.

• Translate complex data into concise insights that support editorial decision-making.

• Help shape editorial strategies to maximize audience impact

• Track audience behavior by product, region, channel, and topic to uncover growth opportunities.

• Identify high-performing formats, topics, and tones, and share insights.

• Write clear, jargon-free performance reports that explain why certain content succeeds.

• Design, run, and interpret A/B headline tests.

• Collaborate with product, marketing, and editorial teams on content promotion strategies.

• Help build trust and understanding of engagement metrics across the newsroom.

Requirements

• Be a curious, analytical person who thrives in a fast-paced environment.

• Experience in audience development, digital marketing, or content analytics.

• Experience in a newsroom, media, or editorial analytics environment highly preferred.

• Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat.

• Ability to identify patterns in data and communicate insights in plain, accessible language.

• Experience with A/B testing and interpreting results preferred.

• Awareness of legal-industry audience preferences and sensitivities.

• Exceptional analytical skills and excellent written communication.

• Solid collaboration skills.

Work in a way that works for you

We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

About the business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

Primary Location Base Pay Range: New York, NY $114,300 - $190,500.U.S. National Base Pay Range: $95,300 - $158,800. Geographic differentials may apply in some locations to better reflect local market rates.This job is eligible for an annual incentive bonus.

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