Audience Engagement Lead — Hybrid, Data-Driven Journalism

RELX; New York (NY); Hybrid; USD 114,000 - 191,000; Full time

Job summary

LexisNexis Legal & Professional is seeking a dedicated audience engagement manager to deepen subscriber engagement across Law360, Law360 Pulse and MLex. This role sits on a new audience team and partners with editorial, marketing and product groups.

Based in New York City or Washington, DC, the hybrid role requires three days in the office weekly and offers an opportunity to build the function from the ground up and shape editorial strategies and growth.

Qualifications

• Be a curious, analytical person who thrives in a fast-paced environment.
• Experience in audience development, digital marketing, or content analytics.
• Experience in a newsroom, media, or editorial analytics environment highly preferred.
• Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat.
• Ability to identify patterns in data and communicate insights in plain, accessible language.
• Experience with A/B testing and interpreting results preferred.
• Awareness of legal-industry audience preferences and sensitivities.
• Exceptional analytical skills and excellent written communication.
• Solid collaboration skills.

Responsibilities

• Analyze article and newsletter performance across platforms to understand what resonates with readers.
• Translate complex data into concise insights that support editorial decision-making.
• Help shape editorial strategies to maximize audience impact
• Track audience behavior by product, region, channel, and topic to uncover growth opportunities.
• Identify high-performing formats, topics, and tones, and share insights.
• Write clear, jargon-free performance reports that explain why certain content succeeds.
• Design, run, and interpret A/B headline tests.
• Collaborate with product, marketing, and editorial teams on content promotion strategies.
• Help build trust and understanding of engagement metrics across the newsroom.

Skills

Audience analytics

Digital marketing

Content analytics

A/B testing

Data storytelling

Collaboration

Tools

Google Analytics

Adobe Analytics

Parse.ly

Chartbeat

Job description

LexisNexis Legal & Professional is seeking a dedicated audience engagement manager to deepen subscriber engagement across Law360, Law360 Pulse and MLex. This role sits on a new audience team and partners with editorial, marketing and product groups.

Based in New York City or Washington, DC, the hybrid role requires three days in the office weekly and offers an opportunity to build the function from the ground up and shape editorial strategies and growth.