Audience Growth Architect: Marketing & Revenue Leader

CNE; Staunton (VA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Employer subsidized health insurance

Vision, dental, and life insurance (to

Paid holidays

Job summary

The American Shakespeare Center (ASC) in Staunton, Virginia, seeks a Director of Marketing & Sales to drive audience growth, ticket sales, and earned revenue. You will lead a marketing team across performances, education, and partnerships, and coordinate with CRM, ticketing, and finance to optimize campaigns and pricing.

The role requires strong strategic thinking, data-driven decision making, and the ability to lead cross-functional teams in a year-round producing theatre environment, with

Qualifications

• The ideal candidate has 4+ years of progressively responsible marketing experience.
• Demonstrated success developing consumer-facing campaigns that drive sales and attendance.
• Experience with integrated marketing and paid media using audience and performance data.
• Comfort with budgets, sales or revenue goals, and performance metrics.
• Experience leading projects, campaigns, staff, vendors, or cross-functional teams.
• Strong strategic judgment, communication, collaboration, and organizational skills.
• High School diploma or GED/equivalent.

Responsibilities

• Develop and execute ASC’s annual marketing and audience plan across performances, education programs, institutional marketing, paid media, partnerships, and other earned-revenue activities.
• Lead ASC’s audience and ticket-sales strategy, translating earned-revenue goals into coordinated audience acquisition, pricing, promotions, and packages.
• Monitor sales pace, enrollment, audience behavior, and campaign performance; adjust strategy and investments accordingly.
• Lead audience acquisition, retention, and re-engagement strategies and build pathways from first-time participation to repeat attendance.
• Partner with CRM and ticketing on pricing, promotions, segmentation, forecasting, and sales analysis.

Skills

Marketing strategy

Campaign management

Integrated marketing

Budget management

Team leadership

Data-driven decision making

High School diploma or GED

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Tools

CRM software

Job description

The American Shakespeare Center (ASC) in Staunton, Virginia, seeks a Director of Marketing & Sales to drive audience growth, ticket sales, and earned revenue. You will lead a marketing team across performances, education, and partnerships, and coordinate with CRM, ticketing, and finance to optimize campaigns and pricing.

The role requires strong strategic thinking, data-driven decision making, and the ability to lead cross-functional teams in a year-round producing theatre environment, with