Audience Growth & Digital Marketing Specialist

KSPS PBS; Spokane (WA); On-site; USD 52,000 - 57,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Life insurance

Disability coverage

401(k) after 3 months

Job summary

KSPS PBS in Spokane, WA is seeking a Marketing Specialist to grow audiences, deepen engagement, and support fundraising. The role focuses on social media, email marketing, and digital content to connect audiences with KSPS PBS programming, events, education resources, streaming services and fundraising opportunities.

This full-time, in-office position requires a strong writer, creative marketer and ability to manage multiple projects while aligning with organizational priorities and digital

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or a related field, or an equivalent combination of education and professional experience.
• Strong writing, editing and storytelling skills with excellent attention to detail.
• Experience creating content for social media or other digital platforms.
• Working knowledge of major social media platforms and digital content best practices.
• Basic understanding of email marketing, websites and digital audience engagement.
• Strong organizational and project-management skills with the ability to manage multiple assignments and deadlines.
• Ability to collaborate effectively with colleagues across departments and translate organizational needs into clear, engaging communications.
• Comfortable learning new digital platforms, tools and workflows.

Responsibilities

• Manage and strategically grow KSPS PBS’s organic social media presence across platforms including Facebook, Instagram, LinkedIn and emerging channels.
• Collaborate with Production and other departments to gather video clips, photos, graphics and other assets for digital distribution.
• Develop creative concepts and content ideas that promote KSPS PBS programming, community impact, events, educational initiatives and organizational priorities.
• Write engaging, accessible and mission-aligned social media copy that reflects the KSPS PBS voice and brand.
• Create engaging, short form vertical videos optimized for social media.
• Schedule and publish social media content using social media management tools.
• Help maintain a consistent content calendar across programs, campaigns and organizational initiatives.
• Identify opportunities to respond to timely community conversations, trends and events with relevant KSPS PBS content.
• Stay current on social media trends, platform changes and emerging opportunities to connect with new and diverse audiences.

Skills

Storytelling

Creative marketer

Organized

Collaborative

Audience-focused

Data-informed

Adaptable

Public-service values

Education

Bachelor’s degree in Marketing/Communications/Journalism/Public Relations or related field

Tools

Constant Contact

Mailchimp

CMS

Adobe Creative Cloud

Canva

Job description

KSPS PBS in Spokane, WA is seeking a Marketing Specialist to grow audiences, deepen engagement, and support fundraising. The role focuses on social media, email marketing, and digital content to connect audiences with KSPS PBS programming, events, education resources, streaming services and fundraising opportunities.

This full-time, in-office position requires a strong writer, creative marketer and ability to manage multiple projects while aligning with organizational priorities and digital