Marketing Supervisor

Sacbar; Sacramento (CA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

PBS KVIE in Sacramento, CA seeks a Marketing Supervisor to lead the Marketing team and drive strategic campaigns across channels.

You will partner with the Director of Marketing & Membership to define messaging, audience segmentation, and success metrics while mentoring staff and ensuring high-quality content.

Qualifications

• Mission-driven and passionate about public media.
• Working knowledge of Microsoft Office Suite and related tools.
• Clear, effective, proactive communication.
• Detail-oriented with multitasking and time management.
• Collaborates well with diverse stakeholders as a team.
• Represents PBS KVIE professionally in the community.
• Leverages AI and tech tools while maintaining judgment and quality.
• Demonstrates leadership and fosters an inclusive, high-performing environment.
• Provides excellent customer service to internal and external stakeholders.
• Strong writing and proofreading skills, AP Style knowledge.
• Understands marketing and branding concepts.
• Familiar with Asana, Wrike or similar PM tools.
• Proficient in Photoshop, Canva, and other design programs.

Responsibilities

• Oversees the marketing team by offering support, training, and guidance.
• Coordinates marketing workflow and priorities.
• Develops and executes integrated marketing campaigns across channels.
• Creates campaign plans, messaging, audience segmentation and metrics with leadership.
• Supports social media, print magazine, on-air promotions and more.
• Leads on-air and streaming promotions from concept to delivery.
• Editors content and promotional assets, ensuring PBS KVIE brand consistency.
• Oversees email newsletters and related marketing needs.
• Liaises between programming and the station, coordinating schedules.
• Distributes national marketing materials to local audiences.
• Keeps current on marketing trends and technologies to improve practices.

Skills

Leadership

Communication

Project management

Multitasking

Detail-oriented

Team collaboration

Customer service

AP Style writing

Branding concepts

AI/tech savvy

Education

BA/BS in Marketing/Communications/PR

Tools

Microsoft Office Suite

Photoshop

Canva

Asana

Wrike

Job description

Supervises the Marketing team by providing leadership and support while overseeing strategic marketing initiatives. Coordinates marketing plans, manages projects and priorities, and collaborates across the organization to strengthen brand awareness and achieve organizational goals. Our ideal team player builds strong relationships, takes initiative, and embraces accountability.

Essential Functions

• Oversees the marketing team by offering support, training, and guidance.
• Coordinates marketing workflow and priorities.
• Develops and executes integrated marketing campaigns that support organizational priorities.
• Develops campaign plans, messaging, audience segmentation, channel strategies, and success metrics in collaboration with the Director of Marketing & Membership.
• Supports the Marketing Coordinators’ efforts with social media marketing, the monthly print magazine, on-air promotion, and more.
• Leads the development of on-air and streaming promotions by identifying opportunities, writing scripts, coordinating production, and ensuring timely delivery of assets.
• Serves as primary editor and oversees the creation of written, visual, and video marketing content and promotional assets, ensuring consistency with the PBS KVIE brand.
• Oversees the creation of various email newsletters; assists other departments with email marketing needs.
• Serves as a liaison between programming and the station by fielding questions, coordinating schedules, and reviewing episode descriptions.
• Delegates national marketing material provided by PBS and other member stations to create promotions relevant to the local audience.
• Stays current on marketing trends, audience behaviors, and emerging technologies to recommend new approaches and best practices.
• Performs other duties as assigned.

Qualifications

• Must be mission-driven and passionate about the role of public media.
• Working knowledge of Microsoft Office Suite and other technology tools relevant to the position.
• Demonstrates clear, effective, and proactive communication.
• Detail-oriented with the ability to multitask, prioritize responsibilities, and manage time and projects effectively.
• Ability to collaborate and work effectively with diverse stakeholders as part of a team.
• Positively and professionally represents PBS KVIE throughout the community.
• Leverages AI and technology tools to enhance efficiency and effectiveness while maintaining independent judgment and responsibility for the accuracy, originality, integrity, confidentiality, and quality of all work product, in compliance with organizational policies, journalistic ethics, and professional standards.
• Demonstrates leadership skills and a commitment to fostering an inclusive, collaborative, and high-performing work environment.
• Provides exceptional customer service and support to internal and external stakeholders.
• Excellent writer with strong proofreading skills, including knowledge of AP Style.
• Understands marketing and branding concepts.
• Familiarity with project management programs such as Asana, Wrike, or others.
• Strong working knowledge of Photoshop, Canva, and/or other design programs.

Education / Experience

• BA/BS degree in Marketing, Communications, or Public Relations preferred.
• Minimum of five years of progressively responsible experience in a marketing/communications role.
• Experience managing integrated marketing campaigns.
• Special Conditions
  Available to work evenings and weekends as needed.