Marketing Manager

Mediabistro; Seattle (WA); Hybrid; USD 96,000 - 109,000; Full time

Benefits offered by this job

11 paid holidays

1 personal holiday

21 days of Paid Time Off (PTO)

401(k) Retirement Plan

Employer paid ORCA card

Employee Assistance Program (EAP)

Medical benefits

Vision benefits

Job summary

A leading media organization in Seattle is looking for a Marketing Manager to lead the execution of marketing campaigns and orchestrate consistent messaging across platforms. This role requires five years of experience in project management, strong communication skills, and a bachelor's degree in a relevant field. The position offers a hybrid work schedule and includes competitive benefits such as paid holidays and a 401(k) plan.

Qualifications

• Five years of experience managing cross-functional projects preferred.
• Experience in developing and executing marketing plans required.
• Three years of hiring, management, and supervisory experience required.

Responsibilities

• Lead the planning and execution of marketing campaigns.
• Manage a team of marketing specialists.
• Develop and maintain relationships with community partners.

Skills

Project management

Critical thinking

Verbal and written communication

Attention to detail

Change management

Education

Bachelor’s Degree in Business, Marketing, or Communications

Tools

Salesforce

Marketing Cloud

Job description

The Cascade PBS’s mission is to inform and inspire our community to make the world a better place.

Our vision is to be the most essential and relevant media organization in the region.

The Marketing Manager leads the planning and execution of marketing and communications campaigns and organizational initiatives. This role champions consistent messaging, aligns resources, tracks deliverables, and uses data and analytics to benchmark success while demonstrating Cascade PBS’s values of integrity, community, innovation and diversity.

Salary range: $96,000 - $109,000

Location: Seattle, WA

Hybrid schedule available

Cascade PBS offers competitive benefits to team members working 20 hours or more a week. Benefits include:

• 11 paid holidays
• 1 personal holiday
• 21 of Paid Time Off (PTO) to start
• Company-matched 401(k) Retirement Plan that is fully-vested immediately
• Employer paid ORCA card
• Employee Assistance Program (EAP)
• Medical
• Vision

KEY RESPONSIBILITIES/DUTIES

• Support the Director of Programming, Marketing and Communications with organization wide strategic and operational leadership
• Manage Email and Digital Marketing Specialist, Campaign Specialist, and Social Media Editor
• Coordinate cross-functional campaigns with design, video, social media, philanthropy, events, and editorial teams
• Help lead cross-functional efforts to develop new data-driven methods to drive reach, engagement and conversion
• Develop strategy and guide staff in developing content, email, and social marketing strategies
• Develop and maintain effective relationships with senior management and community partners
• Lead cross-functional efforts to set monthly promotional priorities and communicate them across the organization
• Maintain departmental calendar and documentation of ongoing Marcom activities and communicate deadlines and expectations
• Ensure consistent messaging across all channels for a seamless experience across print, web, on-air and digital platforms
• Contribute to discussions around programmatic, digital, social and OTT/CTV campaigns
• Oversee placement of radio, out of home and other traditional paid media
• Coordinate with Data and Analytics team for measurement and optimization of the marketing funnel
• Develop and track marketing and communications budgets in association with each project
• Work with external agency on earned media initiatives as assigned
• Review deliverables and campaign plans to ensure high quality work
• Submit creative briefs for design assets and on-air promos as needed
• Manage brand voice and editorial style guide and provide writing and copy editing support
• Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of Cascade PBS.
• Other duties, responsibilities and activities may change or be assigned at any time with or without notice

REQUIRED SKILLS/ABILITIES

• Five years of experience managing cross-functional projects preferred
• Strong critical thinking skills with the ability to analyze information and make sound decisions
• Exceptional verbal and written communications skills including copywriting and copy editing
• Outstanding attention to detail and creative judgment
• Ability to manage through change in dynamic media industry environment
• Experience with CRM and email platforms; Salesforce and Marketing Cloud preferred

EDUCATION AND EXPERIENCE

• Bachelor’s Degree (preferably in Business, Marketing, or Communications) or equivalent experience required
• Seven years of experience in marketing and communications related field required
• Three years of hiring, management and supervisory experience required
• Experience developing and executing marketing and communications plans required
• Experience developing and executing e-mail marketing touchpoints in digital ecosystem required

PHYSICAL REQUIREMENTS

• Ability to view data on a computer screen for long periods of time
• Ability to type on a keyboard for long periods of time
• Ability to sit or stand for extended periods