Audience Engagement Lead — Editorial Analytics & Growth (Hybrid)

Archer; New York (NY); Hybrid; USD 114,000 - 191,000; Full time

Job summary

LexisNexis Legal & Professional is seeking a dedicated Audience Engagement Manager to deepen subscriber engagement for Law360, Law360 Pulse, and MLex. This hybrid role can be based in New York City or Washington, DC, with three days in the office.

You will partner with editorial, marketing, and product teams to analyze performance, translate data into actionable insights, and shape editorial strategies that grow readership while upholding newsroom standards.

Qualifications

• Experience in audience development, digital marketing or content analytics.
• Experience in a newsroom, media or editorial analytics environment preferred.
• Familiarity with GA, Adobe Analytics, Parse.ly, and Chartbeat.
• Excellent written communication and collaboration skills.

Responsibilities

• Analyze article and newsletter performance across platforms.
• Translate complex data into concise insights for editorial decisions.
• Help shape editorial strategies to maximize audience impact.
• Track audience behavior by product, region, channel, and topic.
• Identify high-performing formats and topics and share insights.
• Write clear performance reports explaining content success.
• Design, run, and interpret A/B headline tests.
• Collaborate with product, marketing, and editorial teams on promotion strategies.
• Help build trust and understanding of engagement metrics across the newsroom.

Skills

Audience analytics

Digital marketing

Content analytics

Newsroom experience

Strong writing

A/B testing

Communication

Collaboration

Tools

Google Analytics

Adobe Analytics

Parse.ly

Chartbeat

Job description

LexisNexis Legal & Professional is seeking a dedicated Audience Engagement Manager to deepen subscriber engagement for Law360, Law360 Pulse, and MLex. This hybrid role can be based in New York City or Washington, DC, with three days in the office.

You will partner with editorial, marketing, and product teams to analyze performance, translate data into actionable insights, and shape editorial strategies that grow readership while upholding newsroom standards.